You may have heard Andy Willoughby’s folksy radio advertisements and wondered how the 3-step plan works and what the 3-step plan is all about. The plan is about marketing a nutritional juice product. This may be a good thing for you to consider, or you may want to run the other direction, depending upon how you view the information revealed here.
What Is Andy Willoughby’s 3-Step Plan?
You have already been introduced to the most vital part–the radio promotions. These ads are paid by members of the plan who share promotional expenses in an advertising co-op arrangement as a marketing funnel for XanGo juice products. The 25 ounce bottles contain mangosteen fruit (completely different from mango), mixed with eight other juice concentrates including raspberry, cranberry and cherry, (plus sodium benzoate and potassium sorbate) to give a unique and captivating flavor originally discovered by the founder in Asia.
How Does the 3-Step Plan Work and Will It Work For You?
XanGo, LLC was founded in 2002 in Utah, USA and is now in 36 countries with one million distributors, although Wikipedia estimates 70 per cent simply use their distributorship to buy at a discount.
The initial membership fee is $35 so this is affordable for an average person, expanding the marketing appeal. A four bottle case at $100 per month is the minimum required purchase and the profit is $15 per bottle.
There is a unilevel pay plan with a 5% bonus on your down line group volume. Because the product is a consumable, a continuing residual income is created. Members like the idea of receiving interested radio leads. The 3-Step Plan provides recorded sales presentations and live Webinars to help you with the sales process. The cost of marketing and promotional materials is extra.
Dr. Ralph W. Moss, author of eleven books on antioxidants and herbs against cancer questions the value of the health claims and price of the product, while many distributors over a number of years seem to profit from them.
As with all multilevel marketing programs, the best profits are captured by those who develop a large group of distributors, so you might want to supplement the radio leads with additional marketing online, to expand your reach and income.