How To Use Online Video For Marketing

Video marketing is an excellent way to boost engagement, increase brand awareness and enhance search engine optimization. Video is shared more and gets more response than text, which is why your business needs to use online video for marketing.

You don’t have to buy the most expensive equipment to create a marketing video online. Smart phone work great for recording videos for YouTube.

Introduce Yourself

Make a short video about yourself, including why you are working in your chosen niche and how you can help your customers. Upload the video to your website home page. People want to know if you’re the right person to trust, and seeing your face and hearing your voice why will help them to get to know you.

Keep It Short

Usually, short videos are best. Think of three short points about a certain subject and talk about them in a short video. Include closed captioning as an added touch. It will not only be appreciated by people who are hard of hearing, but will also help your videos be picked up by the search engines.

Create A ‘How To’ Video

Your target audience will love seeing how to do something so they can do it on their own. They’ll also see you as more of an expert than before. When you upload your marketing video online, take the time to include the title, tags and descriptions, as well as links to your landing pages or website.

Going To An Event?

When you go to an industry event video some of it. Then put it together or make several videos from the event to make a series of short videos. Try to make your videos as professional as you can based on your audience’s preferences. Having said that, don’t get too caught up trying to make everything perfect. Sometimes a ‘straight from the heart’ video will have more effect than a professionally shot video.

Something New Coming?

If you have a product launch coming up, an online marketing video will whet your audience’s appetite for more. Make a short video with a question that makes them think of the problem that they have that you might solve. When you make your video, remember your background. You can create a good background with a fold-out wall separator or room divider. Add a plant and the suitable lighting, and you’ll have a great background for all your videos.

You Don’t Have To Appear On Camera

When you’re creating an online marketing video you don’t have to appear on camera if you don’t want to. You can use software like PowerPoint or Keynote to create useful slides that can be transformed into a video. As you create more videos the process will become easier and quicker.



Source by Jon Allo

How To Use PowerPoint Templates

Among the best approaches to explore PowerPoint is to make use of the different PowerPoint templates that are accessible online for download. The following inquiry at that point turns out to be the means by which to make the best utilization of them, and how to pick the format that will be the best for your necessities.

Presentations are a similar word for making a stamp in any business association. It suggests a PowerPoint presentation has turned into a need for business people. Agents make a considerable measure of PowerPoint presentations all the time and, all the time, utilize PowerPoint formats to add a punch to their presentations. In today’s period, there are various PPT formats are accessible. Be that as it may, you are considered as a win just when you can take the upside of these formats of PowerPoint without limitations. In the accompanying words, you will figure out how to make most extreme utilization of PowerPoint blue-prints.

Know the Theme:

It will be less demanding for you to pick your PowerPoint Templates when the photo of the subject is certain in your psyche.

Plunge Background and Font:

If you need to ascertain that the formats you decide for setting up your presentation must contain decipherable content with plain foundations. You should likewise guarantee that the slides won’t be excessively gaudy which may lessen the feeling of demonstrable skill in your presentation which you have arranged with a lot of excitement and diligent work. If you are going to utilize dim foundations in your slides, at that point, you should utilize light-shaded writings.

Try not to Overdo it With Images and Graphics:

Never forget that your groups of onlookers are available at the meeting to accumulate data and pictures, charts and graphs can bolster a snippet of data; however, it can’t exclusively bring about a snippet of data. It implies to utilize maps, charts, outlines, sounds, and video in a PPT Presentation is great, yet boundless utilization of designs in PowerPoint slides is not a positive thing. As we as a whole realize that “Abundance of Everything is terrible,” if you abuse pictures and different designs in your PPT slides at that point, there could be a probability that your group of onlookers may lose their enthusiasm for whatever you are talking.

Consistency throughout the Presentation:

You can identify A PowerPoint presentation with a single subject. Consequently, you can infer the PowerPoint format by setting up your PPT presentation must be additionally same and you should not show your adaptability by utilizing diverse PPT designs for a single presentation. It won’t just be irritating from your group of onlookers, additionally will break down your validity as a moderator.

Utilize the Format Menu:

If you change the current plans outline of your formats, you can do it effectively. You simply need to spare the PPT design that you will utilize. At that point, in the Format menu of your application, you can choose Apply Design Template, explore the area of your design, pick Apply and it’s finished.

Microsoft has officially incorporated a few formats for getting ready PPT presentations. Thus, it is fitting that before settling down with a specific blueprint, attempt to look at as a most extreme number of formats on the Web as conceivable to pick the best alternative. Understanding how PPT works can be of great benefit to you.



Source by Arslan Ejaz

The Origin and History of Explainer Videos

A concept based marketing tool that is an explainer video is very well known to all. Any brand without having at least one explainer video is like having a delightful biryani without the raita, it just doesn’t make the mark. According to the reports, only 12 percent of online businesses do not own an explainer video. It is evident that they are quite popular and a lot of these videos have made an impactful presence. But when and how did they come into existence? There is a lot to learn and know about these interactive videos. They have an origin story of their own and a very interesting one too!

Journey From PowerPoint To YouTube

The revival of “storytelling blended with PowerPoint presentation”, which is now known as explainer videos, were not discovered in the moment of ‘Eureka!’ but were a natural progression. It was in the 1990s when PowerPoint started to emerge as the best “explaining tool” and became an offering of one of its kind. Just around this time, we observed an internet boom, where YouTube made its first appearance. People started raving about the idea of watching stories rather than listening or reading them. People found it to be a simpler but engaging platform, as watching a one minute video was easier when compared to reading a lengthy document. They introduced the concept of “what-to” and “how-to” videos, where people could find tutorials and learn about new things at just a click away.

The kick-starters of such videos were the dynamic duo of Common Craft, who came up with the idea of using hands, markers and paper cut-outs to tell a story, with the camera pointing to the whiteboard on the floor. What started as a Travel Video Blog soon turned into learning based platform. “RSS in Plain English” was their first tutorial video, which was uploaded on 23 Apr 2007. It gained astonishing popularity! Soon, they started getting requests from various companies for making custom videos. Their second client was Google and they produced a video “Google Docs in Plain English” for them. Common Craft was leading the way in making such videos. They hit gold when they made a video explaining how Twitter works. It was so good that Twitter posted it on their homepage!

The Formula That Transpired Into Marketing Mantra

It took over one and a half year and millions of view after the first tutorial video, that the term “Explainer Video” was coined. The phrase became so popular that it was at the tip of every marketer’s tongue and it was then that it was no more limited to an internet trend. It became a prerequisite for any business. It was such a rage that all the companies started creating a website and posting these videos on their websites.

The concept started becoming an integral part of every company’s marketing strategy, many businesses started creating these videos in-house and their success stories were also shaped with these explainer videos. The best explainer video story was that of Groupon when they posted a similar video on their website and soon their sales picked up. The impact was such that it made Groupon a billion dollar company that it is today.

Future Of Explainer Videos

Since then the concepts have evolved and requirements have become more stringent, making the explainer videos perfect for a profitable business model. Even the outlook and the key focus have shifted, in today’s time, every explainer video starts with a strong script. Moreover, the emphasis these days has shifted to the “core message” rather than visuals. Marketers have realized that flashy visuals with no story won’t add much value to their brand.

All this put in a blend with a pinch of “innovation”, make for the perfect strategy and ensuring an invariable growth. The future has a lot to offer, with the digital transformation happening today, they can go up on various platforms and through various mediums. Currently, trending variations of these videos are – animated explainer videos, infographics, interactive videos and many more…

The best explainer video companies are leveraging from this ever-evolving trend, as it has become essential to take professional help when animation companies are crafting their own engaging models to perfection. People are opting more and more for such creative indulgences and the future is as digital as it gets.



Source by Dharmendra Ahuja

PowerPoint Tip – Secrets For Successfully Narrating a Presentation

When you add narration to a presentation, especially with slide timings, you create a self-running presentation. It’s almost a video-like effect. Such a presentation is great for sending to potential customers on a CD, posting on your website or a presentation-sharing site, or displaying at a trade show or in your company’s lobby.

Usually, I prefer to record my voice using Audacity, a free sound recorder and editor.  If you download it, be sure to also read the instructions for, and download, the LAME MP3 encoder, which lets you save files in MP3 format. The advantage is that it’s easier to edit the files, in case you tend to trip over your own tongue, as I do!

However, recently I wanted to post a presentation with narration at authorSTREAM.com. This slide sharing site has some nice benefits:

    * You can upload presentations with embedded sound

    * It plays many animations

    * You can convert presentations of under 5 minutes to video for free, to post at video-sharing sites (like YouTube) or on your own site.

But the sound must be embedded, which means using the narration feature (or doing a trick with MP3’s to make PowerPoint think they’re WAV files-because PowerPoint can only embed WAV files).

** Get the best quality sound

So I tried the narration feature and discovered that the quality was awful! There was a huge amount of noise in the background. When I tried used the same equipment in Audacity, the sound was just fine. That’s when I discovered the first secret: CD quality.

To start narration, you go to the Slide Show tab and click Record Narration (in 2002/2003 choose Slide Show> Record Narration).  Click the Set Microphone Level button to set and test your audio setup.

Then be sure to click the Change Quality button! You need to do this every single time; you can’t change the default.

Change the quality when you narrate

Then, in the Sound Selection dialog box, choose CD Quality from the Name drop-down list, and click OK twice to start narrating.

Use CD Quality for your narration

You then go into Slide Show view automatically. Narrate the presentation, clicking to move from slide to slide. At the end, you’ll be asked if you want to save the slide timings. Do so to set the timings for each slide to match the narration.

** Edit narration successfully

If you make a mistake, you can re-narrate a slide. Go to the slide, re-open the Record Narration dialog box and start again. Record the narration for that slide and then press Esc. Be careful not to go to the next slide.

However, if your new narration is longer than the original, you may run into a recognized problem-truncated narrations! This can be very frustrating. It apparently happens because PowerPoint saves narration timings separately from slide timings. Even if you increase the timing for the slide, PowerPoint will truncate the narration!

I’m going to tell you what Microsoft says to do and then tell you what worked for me.

Microsoft’s instructions are:

1. Make sure that all animations are set to advance on mouse click and not automatically.

2. If the last item to be animated on the slide is a text frame of an AutoShape that contains text, create one new shape and place it outside of the slide’s area. Set the shape’s Custom Animation setting to Appear. Make sure that the shape is the last item to animate and that it is set to animated on a mouse click.

3. Make sure that any slide transitions are set to advance on a mouse click and not automatically.

4. Re-record the narration and click No when asked if youwant to save the slide timings.

5. Preview the presentation in Slide Show view manually and check the narrations.

6. Then add the automatic slide and animation timings.

No matter what I did, my new narration was cut off. I made it shorter than the original and still the same amount was cut off. Finally, I realized that that the problem wasn’t the length. PowerPoint was cutting off a certain amount no matter what the length. So, I recorded a silent period at the end  of a narration. Then, when PowerPoint cut it off, I was fine!



Source by Ellen Finkelstein

Why Put Videos On Your Website?

In comparison to just text or images, video “speaks” to your audience. This is why video marketing is so powerful. Your audience can see and hear you, listen to what you have to say and see how your product works. Best of all they are more engaged with video than via a simple blog post or picture.

Video marketing is a definite must for the online entrepreneur. Search engines recognize more people are watching videos rather than reading blog posts and text-based messages. They are beginning to rank websites as a result of the videos on that website.

What Tools Do You Need?

A lot of online business think that you need to spend thousands of dollars on video recording and editing equipment. So they don’t get involved with video. But the camera on your smart phones is more than capable for recording video. Plenty of successful video marketing campaigns were the produced with iPhone or Android phone camera and good content.

Ultimately, you may want to upgrade your video marketing tools, But for the moment, just get started.

Content Still Counts

Content is everything online. The most professional video, with excellent audio and lighting, appealing music and professional talent, most likely won’t do much for your business if your content is weak.

Of course, you want your videos to promote your business or product in some way. But, you’re not producing a commercial. You’re making a video that delivers information to your audience, in addition an incentive to want to buy from you. Promote for less than 10 or 20 seconds at the end of the video, but make the rest of the video non-promotional.

Don’t Want To Be On Camera? No Problem!

You don’t even need to show your face on video to take advantage of video content. You can turn slide-shows into a video. PowerPoint, ProShow Gold, PhotoStage and KeyNote for Mac make generating slideshow presentations of still images simple. You can use the built-in microphone on your computer to record audio.

You can also use screen capture software to make your video. Free software like Jing, Free Screen Video Recorder and Screencast-O-Matic can record whatever you do on your computer monitor. This is a straightforward way to make videos and works great when you’re explaining a how-to process.

Keep It Short

People enjoy watching short videos from one to three minutes long. Videos that are too long are boring. If you want people to watch your videos, make them short and to the point. Create videos that your audience will want to watch and stay on track with your topic.



Source by Jon Allo

Tips to Create Business Anniversary Slideshow

An anniversary is a time to celebrate another year that has come and gone. For businesses of any kind, anniversaries are momentous occasions and celebrations of successful completion of years of solidarity or productivity. Creating a business anniversary slideshow with vibrant ideas can help you celebrate this milestone event in a grand and remarkable way.

Why to Create Business Anniversary Slideshow

Creating an anniversary slideshow with slideshow builder like PowerPoint and playing it during the anniversary party or show performance can be a good chance to tell the history of the company from its inception to present day. According to my experience, such a timeline inspires nostalgia in older employees and encourages newer employees to contribute to the company’s legacy.

How to Create Business Anniversary Slideshow

Step 1: Plan an outline

Before starting to make the video slideshow with PowerPoint, you need to draw an outline in your mind with what to put into the slideshow, how to arrange the content in the slideshow, and what video effect do you want to get from the slideshow. This can help you finish creating your video slideshow with efficiency.

Step 2: Gather materials for the anniversary slideshow

After you have sketched an outline for the video, you need to collect all materials that are needed, such as photographs, video clips and background music. Dig through your archives to find old milestone sales transaction, photos from different time period, old sample products or equipments belong to the early stage of the company. Ask employees to talk about their memories and discuss the direction the company is heading, and then take it as video clips. Search some powerful and grand background music which can make your slideshow inspiring and encouraging.

Step 3: Start to create the anniversary slideshow with PowerPoint

Since all things are ready now, you can make the video slideshow with PowerPoint. According to the outline, put all the elements you want to add to PowerPoint in sequence. After that, you can modify the visual effect of the things you added, such as the photo shape, character font, transition time, and animation of each object.

Step 4: Burn the PowerPoint slideshow onto DVD

The last step of creating this company timeline anniversary slideshow is to burn it onto DVD disc with a PowerPoint to DVD converter to show at the party. In addition, you can burn more copies and share them with each of your colleagues as a memento.

There are more tips for you to host a gorgeous business anniversary:

  • Throwing an employee appreciation party in honor of the employees who have kept hard working and perseverance through good and bad times. Offer a meal, play games, hand out awards to special employees.
  • Offering a special anniversary sale like discounts, gifts and incentives, so that more customers will be inclined to come to the anniversary event to buy products and services.
  • Designing a special anniversary logo and creating small and personalized memoirs gifts like calendars, coffee mugs, T-shirts, and mouse pads with the logo covered.

A great business anniversary celebration is a powerful marketing strategy and helps company promote its business for a long term success. An anniversary slideshow is an extraordinary idea to spice up your business anniversary party. Give it a shot!



Source by Faye Peng

PowerPoint Tip – Create a Video Effect

You think of most presentations as being made up of slides, and most presentations look like that. But you can create a presentation that looks like it’s all one slide. You do this by making the end of one slide (after animation) the same as the beginning of the next slide (before animation). It can be a black background, for a fade to black effect, or an image that covers the entire slide.

The technique is time consuming, because you need to get the timing just right, but it’s not difficult, and it’s a lot cheaper than making a video. It’s excellent for sales presentations.

The key is animation and timing. In essence, you create a presentation that could be on one slide, but you use several slides for ease of animation. Then you add timing to the slides to move the presentation to the end automatically. Usually, you add narration as well.

You can use many techniques; here are the steps to create a fairly simple video-effect presentation:

1. Decide on a story line and photos to illustrate the story. The story I used is a plane trip from Iowa to California and I took the photos from the plane. In my case, the photos drove the story, but you could start with a story (let’s say, about your company), and then find visuals to match.

2. Write a script and decided which photos would match with each section. Then divided the script into about 4 or 5 slides. This would work for a presentation lasts a few minutes. Add more slides for a longer presentation.

3. Attach a mic to your computer and open a sound recording program. I used Audacity, a free audio recording and editing program. I highly recommend it; it’s used by many professionals. It’s also easy to use. If you download it, be sure to also read the instructions for, and download, the LAME MP3 encoder, which lets you save files in MP3 format.

4. Record and save a separate MP3 file for each slide.

5. In PowerPoint, insert the appropriate MP3 file for each slide, by choosing Insert> Movies and Sounds> Sound from File. (In PowerPoint 2007, Insert tab> Media Clips group> Sound drop-down list> Sound from File.) Choose the Automatically choice when you see this dialog box. The sound will start to play as soon as the slide appears. Drag the sound icon just off the slide.

6. In Windows Explorer, right-click the MP3 file, and choose Properties. In the Properties dialog box, click the Details tab to find the length of the sound.

7. Once you know the length of your sound file, decide at which point you want your images to appear. You can double-click the sound on the slide, listen to it with a stopwatch, and find out the timing for each word that you want to introduce a new image.

8. Open the Custom Animation task pane by choosing Slide Show> Custom Animation (Animations tab> Custom Animation in PowerPoint 2007). You’ll see the sound there. If you add other animations, the sound will stop as soon as they start, so click the sound’s down arrow in the Custom Animation task pane, and choose Effect Options. In the Stop Playing section, choose After Current Slide, so that the sound will continue throughout the other animations on the slide.

9. If you want the first slide to fade to black as it goes to the next slide, right-click the slide and choose Format Background. Choose a solid fill background of black and repeat for the second slide. If you want instead to use an image, format the background of the 2 slides with the same image, or insert the image on the 2 slides and send it to the back of the order. (Right-click, and choose Order> Send to Back, or just Send to Back.)

10. Insert the images that you want to use for that slide. Move them (stagger them) so you can select them individually. Click the first one. Generally, you want it to take up the entire slide, but it doesn’t have to; resize it if desired. Choose Add Effect> Entrance, and add an effect. Change its Start option to With Previous. For a slight delay instead, choose After Previous, click the item’s down arrow in the task pane, choose Timing, and set a delay.

11. If you want this image to disappear before the next one enter, choose Add Effect> Exit and choose an effect. Set the Start to After Previous and set the delay equal to the time when you want the next image to enter.

12. Select the second image and add an entrance animation. If you want it to enter while the previous image is exiting, set the Start to With Previous. Otherwise, set it to After Previous and set the delay according to the times you worked out in your script. You want it to enter when a specific word is being spoken. You may have to try the result and make adjustments.

13. Continue until you’ve animated your images, exiting them at the end, so you see the background color or image.

14. Set the timing for the slides. Choose Slide Show> Slide Transition (in 2007, Animations Tab> Transitions to This Slide group). In the Advance Slide section, check the Automatically After check box and enter the number of seconds, which should be equal to the length of the sound. Again, you may want to adjust the timing slightly after viewing the result. Do this for all the slides.



Source by Ellen Finkelstein

How to Make Effective Non-DOT Supervisor Training in PowerPoint, DVD, Video, or Web Course

Most supervisors in the United States and beyond are not governed by U.S. Department of Transportation regulations in travel related safety sensitive positions, and therefore they do not require the lengthy two-hour alcohol and drug awareness training mandated by the DOT. They need a non-DOT supervisor training program of a shorter length, and can learn all they need to know from it.

Training DOT or non-DOT supervisors, however, is similar. It is only the length of time the training takes that remains different.

As a side note, DOT Drug and Alcohol Awareness training does not include information about trucks and transportation at all. The purpose of the training is to educate supervisors about substance abuse awareness and major drug classifications to prepare them for a more effective role in spotting drug and alcohol abuse by employees on the job, and then pulling them “off the line” in order to refer the employee to testing, which most often is a urine screen/test.

Help Non-DOT Supervisors Get the Disease Right

Alcoholism or Drug Addiction (often appropriately used interchangeably) is always first to be treated in the presence of other personal problems. Start early in your presentation to help supervisors understand this key concept of addictive disease, and that personal problems don’t cause drinking problems, but the other way around.

You are not teaching diagnostic skills with this educational thrust – instead you are reversing it. Failure to succeed in this educational task will cause you to have most supervisors wandering out of your presentation with the same undisturbed myths and misconceptions that they had when they arrived. This translates to increased risk in the organization.

Many primary health problems and personal problems that people experience are the direct results of the true problem–addiction. Personal problems may be distinct, but they only exacerbate the addiction and make it worse. That’s their contribution and not causation. Some of your non-DOT supervisors may sit in your classroom in disbelief over this fact.

Non-DOT Supervisors Will Buy In with a Bit of Discussion

Supervisors normally become aware of a variety of personal problems long before obvious alcohol or drug problems are observed. This is why you want to spend a bit of time on this chicken-egg concept.

These are often symptoms of the alcohol or drug problem, but are mistakenly believed to be causes rather than symptoms.

One of the most popular misconceptions is that alcoholism is caused by stress. Example: “Hey, you would drink too if your wife left you for another man.” The next step for this individual is an evaluation to rule out acute chronic alcoholism. Non-alcoholic drinkers could not use alcohol “successfully” in this way to feel better about such a problem. It simply would not work.

Supervisors may avoid referring employees to an employee assistance program if they attempt to determine the nature of personal problems interfering with job performance. Focusing on personal problems leads to discussion and possible solutions — often the wrong ones.

Alcoholism, drug addictions, and addictive disease are generally interchangeable terms. Why? Addiction is a very blended thing these days. It is not like 1935 where a ton of different street drugs were available to addicts. Many alcoholics have used other drugs, legally prescribed or not, that are addictive. Addictive disease or chemical dependency are terms used to help the public understand that any mood altering substance is off bounds for those recovering from addictive disease. This fact will cause a few loud gasps and perhaps even prompt and argument or two.

Addiction is a disease process and it is primary. Patients are therefore taught to manage their disease in order to prevent relapse in the same way diabetics are taught to manage their illness. Use of alcohol or drugs begins with experimentation or peer pressure for almost any drinker. Physiologic susceptibility determines from that point the progression of the disease. But other factors can influence severity and course of the disease.

Alcoholism was designated as a disease in 1957 by the American Medical Association. Alcoholism designated a disease in 1956 by the World Health Organization. Research demonstrates most people believe alcoholism (addiction) to be a disease, however, this belief does not contribute easily to self-diagnosis because of denial.

Most people attempt to define alcoholism by behaviors (how much one drinks, when, or what they drink, and their physical appearance). Unwittingly, most people do not know that some occupations are characterized by more frequent opportunity to use alcohol socially or without observation. This “taxing one’s susceptibility” in these job settings will cause the onset of the illness sooner and more acutely.

This is why higher rates of alcoholism can be expected in workforces that are predominantly male, or positions such as traveling sale forces. Did you know that nurses have a higher rate of addiction than other professions, and that after-hours consumption of alcohol is a contributing factor in addition to predisposed biogenic susceptibility from parent to child? The opportunity to tax one’s susceptibility increases risk and the speed of onset.

Supervisors should also be aware of the impact of myths. Myths tend to help maintaining stigma, and this contributes to avoiding EAP self-referral; blame and anger at addict, believing an employee should be terminated rather than helped, belief that is too late to help an employee (i.e.. “I don’t want to refer this employee, I want him fired!”) These attitudes by supervisors must be correct by education in order to preserve human resources.

Moralistic views of addicts inhibit their self-referral and increase stigma. The most common misconceptions are “willpower shortcomings” and “psychological explanations.” Both fuel denial in anyone with the disease.

Personal experience with alcoholism or addiction in your family contributes to beliefs about the illness, its treat-ability, and its cause. Supervisors should understand that it difficult to change, even in face of facts and overwhelming research.

Insurance pays for medical problems. That’s why company insurance policies pay for treatment. That’s why state governments usually require insurance companies to pay for alcoholism and drug addiction treatment in order to be licensed.

Alcoholism is a disease caused by consuming alcohol when there exists an inherited brain and liver chemistry that is without resistance to ethanol tolerance and abnormal metabolizing of alcohol.



Source by Daniel Feerst