Tips On Doing Search Engine Optimization

Search Engine Optimization or SEO, is the process of or a series of steps that one takes in an effort to make their website or other online assets more visible to others when others are searching for content online using search engines. This is also often referred to as positioning one’s assets to be found by “organic” searches as opposed to “Pay Per Click” (PPC) where you pay a fee to the search engines themselves so that they will help your site to stand out and be found.

So what actually is involved in this process called SEO? What are the steps you want to take to build out your online assets so as to be more easily found? My list below is by no means complete but it will serve to give you a solid overview to tasks you can complete to make your site more visible.

Search Engine Registration: The first thing you will want to do is to get your website registered with the search engines themselves. Most search engines offer you a method whereby you can tell them about your site and site ownership and you can also tell them what webpages exist on your website through submission of a “Sitemap.xml” file to them.

Search Engine Indexing: Next you will want to tell them more about your individual webpages so that this information can be stored and “Indexed” in their internal databases for use when people are making “Organic” searches. Each search engine has their own method of accepting your webpage indexing requests for example; Yahoo-Bing allows you to submit 10 webpages for indexing a day and Google, the largest search engine in the world today, provides you with a webpage indexing request tool called “Fetch as Google” where you can enter your pages to be indexed. Remember when using this tool to register each page as a standard webpage and also to register these same pages separately for mobile pages if they are “Mobile Responsive” in construction as Google maintains separate databases for mobile pages and to get found organically on a cellphone, you will need to have them registered in this second database as well.

Link Building: This is the art of building links back to your site from other quality Internet locations usually owned by others. This is often done by leaving posts on other forums, asking other site owners to link their sites with yours, building a presence on social media platforms such as Facebook, Twitter, Pinterest, Instagram, Reddit, etc. and tying your presence on those sites back to your website, writing articles and press releases that mention your site, posting videos to places like YouTube and Vimeo that tie back to you, publishing e-books and more. The more “External Backlinks” you can create to your site, the stronger your site looks in the eyes of Google and other search engines and the better your site will rank within those engines organically.

On Site Optimization: There are also things you can do within your own website to strengthen your SEO rankings with search engines. You will be wanting to do keyword and keyword phrase research as you build webpage titles and write content for those pages, do the same for images you use so they are well described, link pages together so they can keep people on your site longer by easily giving them more access to additional related content on your site, create “Anchor Text” on your site which means taking strong keyword phrases and embedding hyperlinks to other locations on-site and off-site behind this text.

Content Creation: Write your website content in such a way that the webpage title and description are supported by your content words as close to the top of each page’s content as possible as this helps to validate these pages as being real and of value to the search engines when they render pages to their own content consumers.

Use of Videos, Audios and Images: Use them liberally on their site as search engines know that people to prefer to watch videos, look at pictures or listen to audios more than they like to read text – so use this strategy and be sure to richly describe them within your webpages’ “meta-data” and to also submit them for indexing to the search engines as well. It is tedious work, but will pay significant dividends to your site over time in terms of its visibility.

Build your webpages to be “Mobile-Responsive”: These days, search engines such as Google will not even display pages that are not responsive to people making “Organic” queries for content through them. If your webpage is not responsive, you will not be found.

Build Webpages Natively: Build your webpages natively as opposed to using templates wherever possible and test them for speed of loading. If your webpages and in particular your mobile webpages do not load completely within 2-4 seconds, your page will be penalized or not even be displayable through organic searches. Template pages tend to be “Fatter” so they take longer t load – which is why I make this point. Also keep your image sizes small – 4 megabyte images take much longer to load than 20K images…

Keyword Competitive Analysis: Do competitive analysis on your keyword research and where you place with those keywords in relation to your competitors. Look at what is making it to page one in an organic search for keywords and phrases you wish to rank for and research how hard it would be to displace them to get your content showing on page one of a search – and there are a number of tools out there that can help you make this job easier. Bottom line though is that you want to get to page one when ranking for the words and phrases that you choose and how you use them for SEO effect on your site – you don’t want to do all this work to rank on page 10 where much fewer content searchers get to.

Use Search Engine Dashboards: Search engines build informational dashboards for you to use to see how they are seeing your site and what errors they are finding on your site and they often offer suggestions for fixes and improvements. Use these dashboards! Get all you can from them about your site’s quality, make the fixes and let them know when you have fixed it so they can “recrawl” your site to register that it has improved. Doing this work is very important to maintaining good search engine rankings.

In summary, above are just some of the core things you will need to do to have a shot at getting to page one in search engines organically. Organic SEO takes a lot of work but those that put in the time to do this work on their sites are rewarded with organic traffic to their sites. Improving organic SEO should be a continual process for any company trying to do business online. Traffic is money and if others are doing this and you are not, they will be the ones making the sales you want to get. Often, doing this well means business survival itself.



Source by Dan Grijzenhout

More Than 75% of Your Resume Could Be Useless

You kill more trees by using more papers while printing your resume and contribute to further warming the planet by consuming extra kilobytes when circulating it electronically. Therefore, keeping your CV short does not only grant it the attention of potential employers but also makes you environmentally responsible.

Employers wish if applicants learn how to produce more efficient resumes. An efficient resume is the one that consumes the least amount of time for a prospect employer to decide to call you for an interview. Avoid including unnecessary information to your resume and focus on what employers really look for. Below is a list of information people include in their resume which could be of no importance to employers:

1. The Title

If someone shows you a picture of a car you would know it is a car. You do not need to write the word “car” on the car for people to recognize it. The same applies to your CV so why do you consume half a page to show the two- letter “CV” in a gigantic font?

2. Objective

Most people use similar sets of objective in their resume. Typically, it reads like: “I would like to join an organization that allows me to use my education, experience and skills… “. Does that sound like the objective statement you are using on your resume? Well let me tell you something, employers are less concerned about your personal objectives and more concerned about what you can deliver.

3. Irrelevant Details

For example, your driving license expiration date is useless unless you are applying for a driver job. Similarly, your weight is your problem so do not include it as part of your personal data unless the job you are applying for requires certain features and physical attributes. I still receive hundreds of resumes that contain “Military Status” of the candidate!

4. Short Training and Courses

Short training and courses attended, generally, do not excite serious employers nor do they add to your market value. However, if you obtained an accredited or recognized certification out of these trainings and courses you should surely include them. The same applies to courses taken in college if you graduated more than a decade ago.

5. Basic Computer Skills

Your knowledge of and ability to use PowerPoint© or Microsoft Word or posting photos on Instagram cannot be considered as part of your “Computer Skills”. So unless you are a Java, Python, C++, Ardiuno or Ruby programmer, WordPress or Joomla website builder or have any technical computer knowledge or expertise that is relevant to the job posted just leave out this section.

6. Repetitive Qualities

Job seekers usually mention in their resumes that they are able to work under severe pressure, active team player, adore new challenges, willing to acquire new skills and learn new stuff. A lot of them also say they are self-motivated and self-starter. These are indeed great qualities that make you so unique just like 8 billion other people living on this planet. Focus on telling the employer about what makes you unique.

7. Common Hobbies

Keywords found on more than 80% of the resumes include: avid internet user, like to travel, regular reader of articles on concurrent financials issues and, of course, enjoy swimming. It might surprise you to know that not even 1% of the employers read or care about what you have listed as your hobbies.

8. Reference

Finally, you need to understand the “Reference” part and its magnitude in the process of getting you hired. Interested employers will certainly seek some reference before making an offer. However, employers will seldom use any of the references you listed on your CV and they would instead check you out through their own references.

The purpose of this article is not to mock those who produce poor. Some of these poorly written resumes that land at our job board are of executives with more than 20 years of experience. Even worse, some of them are holding or seeking senior HR positions. Do not include every section you find in ready-made CV writing templates. These templates are not written on stones. You can design your own CV template just like British judges can rule without the wig and the robe!



Source by Ali M Al Lawati

Why You Should Invest in Your Financial Website

Project managing and investing in a new website build can be a big ask for a financial organization. Even if you have dedicated marketing staff, it can be difficult to persuade internal stakeholders that a new site is necessary. Whenever you broach the topic of a new site, you may receive pushback comments like: “What’s wrong with the old one?”

“OKAY” is not the label you want to attach to your website. It should be your organization’s demand-generation machine, producing a healthy flow of inbound leads for sales teams to qualify and follow up on.

Keep reading to learn the four key areas of a typical financial services website, and why they are often ripe for investment and improvement.

#1. Mobile-Friendly or Responsive Design

It’s no secret that numbers of smartphone user have been steadily rising. In 2017, the number of smartphone users is set to reach 222.9 million well over two-thirds of the total population. So, if your company is still using a site template that is not mobile-friendly nor responsive, there is no question that you will be losing potential customers and existing customers who drop onto your site via their mobile device.

There are two options to solve this problem. The first is to have your web designer create a separate mobile-friendly website at m.yourdomain.com. The second, generally preferred option, is to use a “responsive” template and layout.

“Responsive” simply means your website’s pages will auto-size to whatever screen dimensions the device they are being viewed on. Your site will look great on all kinds of mobiles and tablets without doing any extra work customizing your site specifically for mobile.

You don’t want to lose prospects simply because they can’t access a full version of your site on their mobile device, and, with responsive design, you don’t need to.

#2. Modern Navigation

Your current website may follow the “old-school” layout of a nav bar across the top pointing off to the main sections of your site, possibly with subpages linked underneath. This type of layout works. Users can find the information they are looking for in a few clicks. You may want to make your navigation more dramatic, however, and take extra steps to minimize the number of clicks and “wrong turns” the user may make to find what they are looking for.

Consider, for example, dividing your home page up visually – with three main blocks or graphics across the home page. The entire “tile” or “slide,” if you are using a carousel, links off to that section of the site.

Once there, you can use calls-to-action (CTAs) to direct people to where YOU want them to go. For example, your goal might be to have visitors fill in a lead generation form, subscribe to your blog, or get a quote.

If you are using a responsive site, users can keep scrolling down and “unfolding” more visually-pleasing, relevant information as they go. There doesn’t have to be a fixed cut off to the bottom of the site, as with older designs.

A search bar at the top right-hand corner of your site is a great idea. Note that this area is also the perfect place to add a CTA too. A good CTA might be: “Call today for a free consultation 1-800-YOUR-PHONE.”

Try to look at your site as though you are a new visitor. Being honest with yourself, how easy is it to reach the information you need?

Even better, invite someone to test the site. Set him or her a task and then watch how they approach it. Do they find the information they need? If the answer is “no,” it’s time to speak to a user experience (UX) expert.

#3. Links to Social Media

When you make a new connection, do you find yourself flicking down their LinkedIn or Instagram feeds to get a twenty-second snapshot of who they are? Your clients and potential clients do the same when they are evaluating your brand. They are trying to gauge if your brand resonates with them. They want to know if you have similar values to them, and of course, if you are trustworthy and legitimate.

If your social profile links are hard to find – or if you haven’t included all of them – put them in a more prominent position on your homepage and throughout your site. You may feel that social links are a distraction because they take your traffic and give it to distracting sites, such as Facebook. Every additional “like” or “favorite”, however, adds to your credibility via social proof. If your business is linked with someone on a social network, you are then able to engage with them and generate valuable interaction and feedback.

Also, you can mitigate the risk of losing a potential client due to them navigating away from your page, by putting what is called a “wrapper” at the top.

The wrapper is a banner with your branding that hides the address bar of the browser window. When it is clicked, it diverts the user back to the page on your site where they previously left off. Social media companies like Bebee have found this to be an effective way to stop users exiting the site sooner than they would have if they hadn’t been distracted by opening a link in a new window.

Your goal is to keep users on your website as long as possible. The more engaged your audience, the longer they will stay, and the longer you have to convert them to a lead.

#4. Customer-Focused Content

A mistake some financial organizations make with their websites is not creating enough customer-focused content. Creating “buyer personas” is a useful way to categorize types of queries. Then, create content to match your personas or “ideal buyers.”

For example, “Refinance Ruth” may be looking for information relating to refinancing her home. “Equity Release Eddie” may be looking to take out equity in his home through a release plan. Ensuring you have high-quality, easy-to-access content on your site that addresses each type of user, and answers their questions with great content, is key to securing trust and credibility with your prospective customers.

If a visitor doesn’t get a sense that you have invested in the look, the feel, or the content of your website, they will click back to Google’s search results and head to your competitor.

Financial businesses are often accused of being out of touch with modern times. By investing and updating your website, you will not only be keeping your demand-generation machine in efficient, working order, but you’ll also be demonstrating your integrity, adaptability, and readiness for the future.



Source by Dan Stark

Top 5 CPA Marketing Strategies

CPA (Cost-Per-Action) Marketing is an internet marketing income opportunity that’s very similar to affiliate marketing. The difference between affiliate marketing and CPA marketing is the fact that CPA networks pay you every time a user clicks on your link and takes an action – like fills out their email address, register on the landing site or download and install an app on their phone.

The actions required to profit from CPA programs depends on the specific program, but unlike affiliate marketing, CPA programs don’t require an actual purchase to be made. This means that it’s much easier to profit from CPA programs since users are only required to take a certain action, and then you get paid. With affiliate marketing, the user has to complete a purchase and pay for a product / service before you get paid.

This is only one of the advantages CPA marketing holds over affiliate marketing. It’s also easier to convert users with CPA programs since the programs are usually related to global interests – like “Win the brand new iPhone 6s” or “Win a $100 Amazon Gift Card”. There’s also a lot of different download CPA offers available on different networks – with these programs, your audience needs to download an app or game on their phone for free, and then you get paid for every install you refer.

These are all offers that targets a much more generic audience than a specific internet marketing or weight loss product you’d promote through affiliate marketing.

Now let’s take a look at my top 5 strategies for driving traffic and conversions to your CPA offers.

#1 – Use a squeeze page

The most important part of succeeding in the CPA marketing industry is to make use of a squeeze page. By using a squeeze page, you are increasing your chances for a conversion, while building a list of ready-to-take-action subscribers at the same time.

A squeeze page is a simple “landing page” where visitors will land before they are directed to the CPA offer. Your squeeze page should contain relevant information related to the CPA offer you are promoting – ask users to enter their email address into your email subscription form to continue. Once they add their email to your email subscription form, redirect them to the CPA offer. You can also have your auto responder send them an additional email with a link to the CPA offer in case the redirect didn’t work in their browser, or they closed the browser too soon.

#2 – Use Social Media

Social media is a very important part of CPA marketing. Millions of users are turning to Facebook, Twitter, Pinterest, Google+ and other social media networks every day to catch the latest news, check up on their friends, search for coupons and offers, and much more.

This means that it’s the perfect place to drop links to your squeeze pages / CPA offers. By promoting your CPA offers on social media, you are tapping into millions and millions of traffic – and if you do a good job, you can drive a lot of traffic back to your links.

The strategy to use here is to first join some groups related to the niche your CPA offer is targeting. If you’re promoting a trial offer for a new dieting pill, then you should join health and weight loss related groups / communities on social media.

Once you’ve joined a couple of groups, start sharing helpful content with the group. Your content should provide some value – do not simply drop links! After a couple of posts, the group members will start to recognize your name and you’ll have better authority in these groups.

Now it’s time to drop a link to your CPA offer – add a good description and tell the group why they should click on your link. Also add a creative image that related to the niche you’re targeting.

When dropping a link in these groups, be sure to add the link as close to the top as possible without starting the post with the link. Start with a title, drop the link and then add a description. The reason for this – when you create a long post on most social networks (except Twitter, where your tweets are limited) the post will be “shortened” with a “… ” link that will expand the post. You want your link to appear above the text that gets cut off so people will be able to click on the link even if they don’t expand the post.

#3 – Use Document Sharing Sites

Document sharing sites allow you to share PDF documents with others – they put your documents on their site and anyone browsing their site are able to see and read your documents.

This is another great way to drive traffic back to your CPA offers! By simply sharing a couple of documents related to the CPA offer you are promoting, you are able to drive hundreds to thousands of visitors back to your link, bringing you more conversions and more profit.

You might be wondering what documents you can share here… it’s actually quite simple. Do some research about different topics in the niche your CPA offer is targeting. Try to find a few different topics you can target. Then create a simple new document on your word processor and start to write about the specific topic. If you’re using a word processor such as Microsoft Word, you can also choose one of the templates that the software comes with to create a nice layout for your document. I usually go with the “Reports” templates.

Add some helpful information in your document – anything more than 5 pages would do. The more helpful and the more closely related the information you share is compared to the CPA offer you are promoting, the higher the chances of getting more conversions on your clicks. Make sure you add a couple of links to your CPA offer in the document!

Share your documents on as many document sharing sites as you can. Be sure to add unique descriptions for your document on each site, and also include a link back to your CPA offer in each description.

#4 – Use Instagram

Instagram is a social media network that focusses on multimedia – images and videos. This network is owned by Facebook, and it’s almost as popular as Facebook. Instagram received millions of unique daily visitors, and there’s millions of new images and videos posted every day.

With Instagram, you can post images and videos, and you can tag them so people can easily find them. You can also like another person’s posts, as well as comment on them. The more comments and likes your post received, the better chance of going viral.

Instagram also allows you to follow other people, and offers a “timeline” view with the latest posts by the people you follow. The more followers you get, the more exposure your posts get.

Now to drive traffic back to your CPA offer using Instagram can take a while to get started, but once you’ve tapped into this market, you can drive hundreds of dollars’ worth of conversions each and every day from Instagram alone.

To use this method, you should create a new Instagram account. Name your account something that relates to the offer you are promoting. You also need a landing page / squeeze page hosted on a custom domain – you CANNOT link directly to a CPA offer or you will be banned.

Add a profile picture that relates to your niche, and then add a bio that relates to the offer you are promoting. And finally add a link to your squeeze page in the “Website Link” field while updating your profile.

Now you should add only 1 new image / video per day on your Instagram account. You can find millions of images on the internet related to your niche. Tag your image with popular tags – there’s many different apps and websites that will give you the most popular and trending tags. Then hit publish.

Once you’ve added your image, start to follow a couple of people in your niche. Also like some of their pictures, and also comment on some of their posts. Do NOT spam – be thoughtful and considerate, and find a good balance between posting new images / videos, following other people, liking other’s posts and commenting on posts.

Continue doing this and you’ll soon start building up followers and driving traffic to your squeeze page. Just be-aware that this drives MOBILE TRAFFIC so you need to ensure both your squeeze page and the CPA offer you are promoting are mobile-optimized.

#5 – Use PPV Advertising

The last strategy for gaining a lot of profit with CPA marketing is to use PPV advertising. PPV advertising is pay-per-view promotion, which means you pay an amount based on the total number of views your ad receives.

This type of advertising works, you just need to find the right network. There’s several different PPV networks that you can make use of, and it will take some trial and error before you finally succeed – but keep at it and you will soon hit your first $100 day!

PPV advertising can cost you as little as $0.01 per visitor, which is really cheap. Imagine being able to convert offers at $0.01 per visitor. That’s insane!

The only downside to using PPV advertising is the fact that most PPV networks require a large amount to start with. Most PPV networks will only allow you to start off with an amount of $50+ – this means you should have some startup capital if you want to use PPV.

If you don’t have this much to spend right now, don’t worry. There’s still an upside to this!

I’ve shared with you 4 different strategies you can use to drive traffic to your CPA offers without having to spend a lot of money. Most of them are actually completely free. This means you can drive free targeted traffic to your squeeze pages and CPA links. So if you follow the first 4 strategies, implement them and keep with them, you will be able to push up your CPA earnings to the point where you have enough to invest in PPV advertising.



Source by Gerhard G Homveld

How to Set Social Media Goals in 2020

Create the Most Effective Social Media Marketing Plan

There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.

Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character limits or otherwise changing the rules.

That’s why I’ve created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you’ve never taken stock of your marketing campaigns or created objectives.

Throughout this process, it’s really important to be honest about your successes and failures. It’s okay to admit that some of what you’ve done has been a wasted effort-that’s why we’re here.

Here’s my 3-step process to set social media goals for 2020:

1. Check Your Reports

Keeping reports is a must if you want to properly assess the efficacy and efficiency of what you spent time sharing online. There are many ways to configure a report, but if you need direction and inspiration, Smartsheet has a free social media report template to get you started.

You need to learn to look past the number of impressions and understand how your content is really performing. Are people liking it, sharing it, commenting on it?

Pay close attention to metrics like engagement-this valuable info is like your potential leads all telling you what they liked or didn’t. So take that into account when planning out 2020’s content.

For instance, I make an effort to share valuable content daily on our Twitter account.

From Twitter to Facebook, each platform offers free analytics on the profile’s performance, so use it!

This free reporting helps you see what you’ve shared that’s worked well and what’s fallen flat. Look for topics that visitors and followers have been consistently interested in, and share more of that content going forward.

If you’re up to the challenge, you can do some paid promotion for your business. Remember, you can always contact us and let us manage the heavy lifting so you can focus on running your business.

We’re constantly on Facebook, Twitter, LinkedIn, YouTube and Instagram. And, we stay on top of the latest trends and tips and love analyzing reports and stats!

2. Study Your Analytics

Yes, you want to look ahead, but it’s necessary to look back as well. You can share content left and right, but unless it’s leading visitors to your website, it’s not serving its purpose. You want to drive people to your site, where they’ll hopefully engage further and buy a product or service from you.

Google Analytics is a free tool provided by Google that is key to planning your social media in 2020. It shows you how your actions on social drive traffic to your business, broken down into lots of relevant stats.

To see these results, navigate to your Acquisition section for Social and then click on Network Referrals. You can select the previous year as the date range. Then, you should be able to see how many people have clicked on your posts and subsequently landed on your website.

Read 5 Social Media Marketing Tips for 2020

Is social media marketing not working for you anymore?

Are you wondering what you should be changing in order to get better results?

In our Tea Time Tip: Marketing for Busy Entrepreneurs, I’m sharing 5 valuable tips so you can learn what’s working, what’s not and what you need to focus on more. Read more on our website.

3. Set Your Goals

The first two steps should give you an understanding of where you are, and now it’s time to create your plan. You’ve got a great idea of what type of content worked, which platforms your target audience is hanging out on and where you should focus your efforts in the upcoming year.

Other things you need to do to reach your goals:

  • Track your month-to-month follower growth. If you’re not gaining new followers throughout the year, you need to take a look at why that is.
  • Keep an eye on which seasons your content is most popular on a particular platform. For example, Pinterest trends show increased usage in the summer and around Christmas, with spring and fall seeing big dips.
  • Only share content that has value. You want to sell without driving people away. You also want to give people non-salesy resources like blogs, inspirational quotes, events-whatever makes sense for your brand and audience.

For example, I share articles, events and news on our company’s LinkedIn account.

The biggest mistake you can make is to allow your marketing campaigns to become a chore, rather than a positive part of your business. When you’re enjoying yourself, you’ll find you share more engaging and interactive content.

When you set your goals to conquer social media in 2020, keep in mind that you may not attain all of them. That’s not failure! As long as you’re prepared with a solid social media marketing plan and what you’re sharing is authentic and honest, then you’re doing a great job!



Source by Susan Friesen

Facebook – Where There Are People, There Are Sales

Ever tried selling your products on Facebook? No? Well maybe you should. Where there are people there are sales!

Stage 1

The first thing to do is get yourself a business fan page. It is very easy to set up and it will serve as your shop window to the world. Now unlike eBay you do not have specific listings (although it is possible) so you must really push your products and services and actually sell yourself. I find this exciting and challenging as you need to actually seek out potential customers which should result in sales.

Once you have your page you can then set about making it look attractive and enticing to potential buyers. There are many third party apps that will do this for you (usually free) and I have tried a few but probably my favourite is one called Pagemondo which enables you to have a snazzy landing page for new likers to see where you can feature high profile products and display your logo etc. This, like an eBay template can give your Facebook presence an air of professionalism.

Stage 2

The next step is to get fans/likers and this is the hard bit! Obviously the first place to start is friends and families that are already contacts of yours on Facebook and it is amazing how many more fans you can get if you send a begging message to all your friends asking them to invite their friends who in turn invite their friends etc etc, a bit like a pyramid scheme!! It works even better if you offer a small prize for the friend who sends the most likers to your page. Another good way of getting fans is to get existing customers from your website or eBay sales to sign up by sending out leaflets with every sale asking them to join to group to stay in touch with new products and special offers. I often get good repeat orders just from posting an update on my page.

Once you have exhausted your immediate circle of acquaintances and past customers its time to start enticing members of the public to your page. There are a few ways of doing this. The quickest and easiest is to use site like Twiends which is basically a massive fan chain, exchange program. You like other peoples pages and they in turn like you back. I don’t, however hold much faith in these systems as you are not getting targeted followers, especially if you are selling fairly niche products. If you sell something universal though such as electronics or books you may have some success using this method. There are also a number of Facebook pages set up specifically set up to get you likers. Here are a few of them…

NetworkYourBusiness

AddictedToNetworking

FanpagePromote

A method I have used to get likers is to use pages that are targeted to my demographic. For example pages on Facebook like ‘Mums Who Make’ is a page dedicated to stay at home mums who make and craft and then sell on Facebook. Targeting this page works well for me as many of these Mums have kids and subsequently need toys for parties etc. Also many of them take existing products like Santa sacks, personalise them and sell them on. Selling to these people has been very lucrative in the last few weeks. Now of course it depends on what you are selling but I am sure if you spend a bit of time surfing pages you could find similar pages suited to your niche. Seek out groups and pages that are relevant to your business and join them. Some will let you promote your business some will not but the more groups you join the better. If a business finds your page and likes it then it is common Facebook etiquette to like them back, even if they are nothing to do with your business sector. Making virtual friends or acquaintances is a big part of progressing your Facebook profile. I make sure I like all the toy, party, bouncy castle, Christmas, Halloween pages I can find as you never who may be in need of my services!

Stage 3

Once you have a good base of fans you need to promote, promote, promote! The more you update your page the more sales you will get and as previously mentioned some may not see this as a good use of your time if you only pick up a couple of sales a week but you have to be in it for the long game – if you build it they will come (points if you get that random eighties film quote!!). Every time you have a new product or piece of news post it on your page as someone, somewhere will see it and the law of averages says that someone will buy it! Also, be creative. Hold competitions, promotions and special offers, engage with your customers and try to spark their interest. I imagine myself as a market stall holder and trying to grab passers by that really don’t want to be grabbed!

Another way of getting sales it to link your Facebook page with your eBay account. There are some good guides on Google explaining how you can do this.

There are also ways of getting an eBay style ‘shop’ on Facebook. Companies like Buegle will charge you for this but to be honest I am skeptical about paying for services like this as I dont think the returns are currently there to make this financially viable. Especially when I managed to do it for free!!

The website I use for Risus Wholesale has a function built into it allowing me to export all of my wholesale toys listings to shopmania who in turn will then list all your items directly on Facebook and after having it up and running for a year or so I am now making some good sales and enquiries.

I hope this guide will help a few people. Selling on Facebook is not for everyone but I honestly think its worth a try if you have the time and energy to put into it



Source by Vicky Walmsley

7 Tips for Improving Online Sales Using Social Media

Nowadays there is huge competition prevailing in the online marketplaces. Thus, it has become very important to improve your online sales process and provide a better user-friendly experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and create more sales.

In this post, you will explore seven tips for improving online sales using social media:

1. Use messaging services to offer excellent sales support

You must focus on providing sales support by using native chatting within every social network. By using conversational e-commerce you can use the messaging services that will help you to personalize, automate and customize your communication. These messaging apps have become great go-to-choices for many customers. It helps them to directly interact with companies as these apps have increased engagement and retention rates.

So, if you aren’t using messaging apps to automate confirmations and for selling, you’re losing a big social e-commerce opportunity. However, make sure to be careful while using automated chat apps such as Facebook Messenger Bots.

2. Analyse conversations about your brand and services

When it comes to participating in conversations with your customer’s social media is the most effective tool. However, the continuous attack by customers make it difficult to determine the useful information. Thus, keeping an eye on your users online activities will help you to understand the confusing situations. You will be able to generate more leads and create effective marketing strategies.

Brand listening is the skills of developing important insights by analysing your clients’ conversations about your services, brand, and competitors. However, you will need to need to focus on more than simply monitoring your official social media accounts.

3. Encourage your users to share their personal experience

There is no doubt that the success of every social media is not based how much they talk about themselves. Instead, it depends on how much their customers talk about their services and brand. Thus, you must provide your customers an option to share their experience before, during and after making a purchase.

A recent evidence has shown that 1 out of 3 Facebook user has first shared, liked and commented the product prior to purchasing it.

4. Provide easy and quick buying options on your social channels

These days we can see a great expansion in retail sales that are driven by social channels. In these channels buying buttons play a major role in generating more sales. With the help of the buy buttons your clients can make smooth and secure purchases from within the social networks. This reduces the need to follow a multi-step process and limit it to a single click sale process.

5. Feature User-generated content (UGC)

The content that is created and shared by your customers, followers and fans on social channels also generate content – User-generated content (UGC). They either create it instinctively or through other options like giveaways or contests. Curating UGC’s work effectively for e-commerce businesses. Usually, people who see UGC are 97% more likely to buy your services, according to Business Insider.

The content generated in the form of images by the customers also work effectively. In fact, 77% of online shoppers choose Instagram pictures when they were to make a choice between UGC (like images posted on Instagram’s) and professional images (given on the pages of product description). When you use authentic pictures it works as a social proof, enhance your ad performance, attract high-intent visitors from Instagram to product pages and improve on-site conversion rates.

6. Develop seasonal and business-related content

Almost all eCommerce businesses create effective business-related according to the seasonal calendar. They perform very well in generating sales, creating special offers, incentives and emails. They also outdo at stocking their social channels with announcements about all related seasonal e-commerce activities.

But when you create seasonal content that isn’t highly promotional most stores fall short. Therefore, it is best to stay organized with an effective content creation platform on your social media channel.

7. Create social-friendly visuals

Nearly all businesses using social streams are hard pressed to create social-friendly content. As users are more knowledgeable and they avoid generic stock images. According to a Chute Digi day Study over 70% of users find it at least two times more effective to use pictures than only written content alone.

However, the problem arises when a web owner is not able to hire a professional designer. In that case, you can consider using Buffer’s Pablo, which offers more than 600,000 royalty-free photos to choose from. On the other hand, if you need pictures for graphics and infographics, using Venn gage will be a great option. It offers hundreds of design templates to generate detailed images quickly. These templates are usually are categorized into Beginner, Intermediate, and Advanced. So, you can choose pictures according to your level of expertise.



Source by Glen Hunter

3 Tips for Social Media Storytelling

How to Build Better Engagement for Your Business

Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is-or should be-a big part of your marketing strategy, no matter what line of business you’re in.

Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there.

If you don’t attract attention, your message is going to be lost in a sea of other competing messages.

When we’re attempting to connect and engage with our followers, customers and potential customers, it’s essential to remember that we’re not talking at people or simply posting products or services.

Think of this as a chance to narrate your brand, to start a conversation about who you are and what you offer.

Here’s 3 tips to help bring storytelling into your social media marketing strategy:

Tip #1: Be Human

People are going to connect with people first, not brands. Share what’s happening in your world with your followers, what you’re learning and what’s exciting you. Reinforce your brand’s message, your mission and what you stand for.

Audiences are savvy, and they can tell when a brand isn’t being authentic in their posts. Recently, we’ve been engaging our eVision audience with questions, and based on the response we’re getting, it’s a fun and genuine way to learn more about our followers while promoting our business.

That said, only share things that you want the whole world to know! Once you put something out there, it’s out there for everyone to see-and snapshot and share-so make sure it’s well-thought out and appropriate.

Tip #2: Create Value

Your creative has to have intent, which isn’t necessarily to make leads or sales. Think of ways to inform, entertain or surprise your audience.

Provide people with unique and interesting content, like blog posts, articles, infographics, videos or eBooks on platforms such as Facebook, LinkedIn, Twitter and Instagram.

Offering resources is one of the top ways to attract attention and followers. Inviting your community to be part of your brand is an ideal way to get them engaged with your resources.

For example, if you’re an accountant trying to increase your online presence and engagement, you could ask your followers to share their top reasons for hiring someone else to do their taxes.

Ask them to hashtag their responses with #taxhelp or #relaxingnottaxing or something else clever and short.

If you don’t have many fans, you’ll need to gain more followers by sharing relevant content from your industry, interacting with people and finding relevant users to follow.

Here’s an example of a brand who did this well: Lululemon with their #justmymat campaign. It began with a woman doing yoga in different settings in an Instagram brand video. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga all over the world while using the campaign hashtag.

Tip #3: Show, Don’t Tell

Telling your brand story doesn’t have to mean typing out a whole bunch of copy. Images and videos can be a great way to capture the essence of your branding. Some platforms centre around images (Pinterest and Instagram, for example).

Even the ones that don’t have made changes to make social media storytelling easier, with more opportunities for photos, videos and albums.

If you’re not sure where to get images, do some research on design apps and sites that let you use your own images or templates and backgrounds to create engaging posts for the various social platforms.

There are so many ways you can tell a story that will best reflect your brand, business and you! You don’t need to tackle the world of Facebook, Instagram, LinkedIn and Twitter on your own.



Source by Susan Friesen