The Advantages of Privacy-Anonymity Services

An anonymity service is a special type of service that requires the usage of certain software to make Internet surfing anonymous. The anonymity software utilises the public proxy servers or their own personal private proxy servers to conceal their actual IP addresses. An anonymous proxy server is a server that serves the purpose of a relay, linking the client and the viewed Web site. The use of anonymous proxy servers helps in hiding the IP address of the user’s computer from the Web sites that they are surfing and helps in providing encryption. Anonymous proxy servers are very helpful to users who want to make sure that their online activities cannot be kept an eye on. Privacy and anonymity is of great importance to users who use wireless networks since they are a lot more susceptible to be spied around than they would have been if they were using a wired network.

Proxy servers are widely used by numerous organisations that include schools and corporations. They use proxy servers to consolidate their security and get anti-malware and caching services. Proxies are widely used in businesses to stop avoiding the acceptable use policy since it does not require any browser configuration for the user. It also helps in the prevention of exposing their data to the other third party websites. Proxy servers also help in the prevention of web bugs also known as ‘web beacons”, “pixel tag” or “invisible GIF”. The function of these malicious entities is to pass information from the client’s computer to other third party Web sites. These bugs work together with the cookies. The web bugs make information available to be collected and tracked in the Internet’s inexistent environment. It is usually a single-pixel see-through GIF image. The web bug can transfer the data when its HTML code is pointed to a website to repossess the image.

The purpose of the proxy is to supply a network address translation, which functions to veil the particulars of the inner network. Provided that the user’s configuration is cautious enough and the user has not unveiled too much of unencrypted personal information, the proxy alone can provide anonymity to casual Internet users. One of the things that make proxies so efficient in providing anonymity is that they deal with the data at the protocol level instead of dealing with data packets. As a result they can scrutinize all the protocol transfers, providing a more detailed filtering, security and reviewing abilities. This gives the proxies the ability to filter out unwanted data types such as Flash contents, ActiveX controls or executable files.

Internet Service Providers (ISP)s provide internet access to the users. All the information to and from the users is conveyed through the user’s ISP. As a result, all the ISPs are capable of tracking all the things about the consumer’s unencrypted Internet actions. The ISPs sometimes collect information about the users under their service. They are not supposed to do so due to certain issues like legal, business and ethical factors. From a privacy point of view, the ISPs should gather information required to supply the Internet connectivity only, but it is believed that ISPs gather furthermore information such as the users’ cumulative browsing behaviour as well as personally-identifiable histories. The possibilities of this gathered information can be numerous and whether or not the ISPs notify its users about this, it is a considerably important privacy concern.

Although the ISPs claim that they make the information available to the government if requested, it is thought that the ISPs use these collected information and they sometimes sell these information to other third parties. If the data is well encrypted reaching the Internet from the users, an ISP will not be able to tract the data contents. HTTPs are the most accepted standards for web-traffic encryption but still the ISP is capable of tracking the IP addresses of the user and the recipient. A lot of commercial services and programmers have stepped forward to work on anonymous proxy services to help organisations and businesses to mask and protect their data. These services usually do not share or sell any personal information belonging to the user and do not use any cookies or anything equivalent. The data created by their users are not viewed under any circumstances nor are they stored, they contain the rights to disapprove anyone of their services for any reasons under their judgement. These services are usually very helpful to their clients but are strictly against certain types of abuses like child-porn or spamming.

Open proxy servers allow client connections from all kinds of IP addresses and connect to any Internet resources. Therefore open proxies are misused in large portions to deliver spam in e-mails. While using proxy servers, all the data which is transferred between the client and a destination passes through the proxy servers with most of its data in unencrypted form. Therefore chances are there that malevolent proxy servers might record all the things sent through the proxy together with unencrypted passwords and login names. The activities can be concealed from the sight of the client’s destination by linking proxies that do not expose information about the actual requester. If the sources of these proxies are not known, the client can turn out to fall victim to fake security since those particular details are forgotten.

Keeping all these things in mind, while using proxy servers, it is vital to know whether you wish to use an unknown free proxy for your important communications or a commercial privacy service which is known, specialized in these matters and has something to lose.

Source by Fred Hanster

File Types For Icons Explained

An application is not ready for use unless you have the proper icons for using into the application. Having the right icons for your application is not difficult if you have the help of a specialist or a specialized company to design the icons. The icon designer takes care of the whole design process starting from understanding what kind of icons are you looking for, designing them, submitting them for your approval and finalizing the icons to be used. The designer can also help you with choosing the most appropriate file types for the icons used into your application. But because you know better then anybody else the application for which the icons are, it is understandable that you’ll be one of the people involved in choosing the file type for the icons. This is why it is a wise thing to know few things about the most common file types for icons.

First of all we have to mention that the most common file types for icons are: ico, png, bmp, gif, icns. From the start we have to point out that ico file type is the one used by windows for its icons to assign an icon for every application. This ico file type is unique and it either assignees a system icon or represents individual types of files. All the files in your computer use icons depending on the file type they are. The ico files are very flexible in order the icons to change itself according to the file type. If the ico files are altered they will loose flexibility and will not be able to properly display the icons according to the type of the files. The ico file must remain with its factory settings. Another thing to be careful about when dealing with ico files, is when you plan to install any icon editor. During the installation process, some of this type of applications will ask the user if it is OK to make a file type association between the application and the .ico file type; in every situation the answer should definitely be no or else this option will mess up all the icons in your computer. In order to achieve the best quality for the ico files, certain parameters should be used depending on the operating system. For Windows XP it is recommended to use 32-bit ico files with Alpha Channel, parameters that allow using of full transparencies and shades. For the versions of Windows prior to XP the recommended parameters are 8-Bit ico files with 256 colors.

From the above mentioned file types, the icns are the correspondent of ico files for the MAC operating systems. They are a bit different from the ico files; icns files act like a container with more individual icon resources enclosed within it. So, with a single click the system accesses all the necessary icon resources that he needs. It is possible that for the previous versions of MAC this icns file type will not be recognized. So, for safety reasons, an older icn# resource should be included in the resource file in order to avoid problems. Another thing about icns files is that they are not like the traditional icon files, meaning their images are not displayed outside the icon, but the images are enclosed inside the files as data and to be able to view them you should actually open an icns file. Icns files are only used and recognized by the MAC operating system. To transfer these icons into more commonly used image file types; there are special applications that can convert icns files into jpg, bmp, gif, files.

Another file type used for icons is png; this is used only for Windows operating system and it was designed to replace the gif format file, that was older and simpler, and the tiff format file that was rather complex. Png is a superior file type; if you want to display a photograph exactly like it is in its best quality, the png format should be your choice because it produces smaller files and allows more color. Png is also able to compress the image files to smaller sizes without altering the image, and if you want to recover the original image the compression is exactly reversible. Also, the png files allow more colors, enables drop shadows and, quite important, support partial transparency that can be used for various purposes. Png files are supported by most web browsers and various development environments. A useful trick for png files when they are used with Internet Explorer for windows: 32 bits png files with alpha channel should be converted into non-transparency png file with the preferred BG color; using png Behavior from WeBX is an alternative.

Gif file types are perfect for images that do not contain more than 256 colors and has large areas of uniform color, so gif file type is not recommended to be used for photographic images because they will not be shown in their best format. If the number of colors is smaller then 256 then there will be no problem for the gif file type to show the image exactly like it is. If the image has too many colors gif will use various algorithms to approximate the extra colors in the image. Gif format also compresses files but during compression it looses many of the colors. Gif compresses image files in two ways: either he reduces the number of bits needed per pixel or he abbreviates common patterns. Gif files do not support full transparency that is why it is recommended pastel colors or light tones to be used for the background whenever with gif files.

We have talked about the most commonly used file types for icons and pointed out some useful information that can be handy whenever trying to choose the right file type for icons.

Source by Juan Pablo Sarmiento

Teeth Whiteners – Do They Really Work?

Teeth whiteners are pretty much unavoidable these days. Everywhere you look you see a television commercial, a store display, a radio message or a print ad, constantly touting the benefits of the latest and greatest teeth whiteners to hit the market. They’re big business, to be sure, but do they actually work?

Teeth are one of the most visible parts of our body. They are constantly on display, and people take great care to make sure that their teeth look as good as possible. We got to great lengths, from porcelain veneers to complicated and expensive orthodontic work, just to make sure that our smiles dazzle.

Of course, our teeth take a lot of abuse. We bombard them with sugar filled diets that cause cavities, soak them in coffee that stains, all the while hoping our pearly whites stay both pearly and white. So it’s absolutely no surprise that things like teeth whiteners, which promise and immediate and relatively cheap way to improve our smiles, are big business.

In any such market, there’s going to be a lot of potential for scams and abuse, with unscrupulous people out to make a buck off a hot trend. Fortunately for all of us that need a little dental tune up every now and again, most of the whiteners that are on the market actually work, although how well they work depends on which kind you choose.

The cheapest teeth whiteners are the whitening toothpastes, which incorporate hydrogen peroxide and other chemicals in addition to the regular cleansers that you find in your toothpaste. These are more effective for maintaining the color of your teeth than they are for making them whiter, working mostly by removing dirt and debris.

The next step up in teeth whiteners is the strips that you put in your mouth, fitting over your teeth mostly invisibly while you go about your day, dissolving as you go. These are more effective than the toothpastes, but you shouldn’t really expect to see your teeth get whiter by more than a shade or two, and you need to try to curtail things that are going to keep staining them, like excessive coffee drinking.

The most effective kind generally available at your local store is going to be the leave in tray variety. Basically, you fill a molded tray with a bleaching solution and then leave it in for a set period to lighten your teeth. As you might imagine this is the most effective and expensive of the teeth whiteners you can get without going to the dentist. But they do work, and you can get several shades whiter with these treatments.

Of course, the most powerful method teeth whitening method is laser activated bleaching, which you can only get at the dentist’s office. This process can turn even the most stained teeth into a dazzler of a smile, but it is expensive and inconvenient. Teeth whiteners do work, and it’s just a matter of finding the right for your teeth and your budget.

Source by John Carlstrom

Hot Russian Women – Hot Sexy Russian Women Searching For Love!

There is no doubt that many women in Russia would be described as hot. But are there really loads of hot Russian women? One reason that many say there are is because they are known for dressing up every day. High heels, full make-up, even the lowliest Russian girls know how to make the most of themselves. Yes, you will see beautiful Russian women everywhere in Russia.

Single Russian women are usually married early. They are expected to do 100% of the childcare and things relating to the home. Men are very patriarchal and expect their way to be law. Therefore women in Russia are enthusiastic about marrying a western guy. This is probably because they think all western men are like the men that come over to woo hot Russian girls – they come with gif

How to Date Women From Russia?

While there are scams associated with dating agencies, most reputable dating agencies have strict policies to prevent the scammers and crack down on them very quickly indeed. No agency wants to be known for being open to scammers.

But dating agencies are the best way to meet women from Russia. They are mainly looking for long term relationships that lead to marriage. Most dating agencies provide webcam as well as Russian women photos, so you can chat one on one with a hot Russian woman.

It is considered very impolite to chat to more than one woman at a time, even in chat rooms, so be aware of that. Dating Russian girls or women is considered serious in Russia; and dating is expected to lead to marriage, it is not a leisure activity in itself.

So as the dating gets more serious, men are expected to go out to Russia to meet their dates. Men need to bring gifts for all the female members of the family. This is to show their affluence and to prove they can take care of their Russian women bride.

If you want to move ahead and get one of these sexy hot Russian women for yourself, there are many formalities to go through. But when you look into your loved ones eyes you will know that taking a Russian woman in marriage is the best thing you could ever do!

Source by Flora Green

The Favicon, an Untapped Image Promotion Trick – Animated Favicons?

A favicon is that little image that most browsers display on the address line and in the favorites (bookmarks) menu. Tabbed browsers like Firefox and Opera extend the functionality of favicons, adding them to their tabs. The name was coined based on Internet Explorer (the first browser to support it) and derives from “Favorites Icon”. Each web browser has a unique user interface, and as a result uses the favicon in different ways. The favicon allows a company to further promote its identity and image by displaying a logo, a graphical message, etc. Often, the favicon reflects the look and feel of the web site or the organization’s logo.

A traditional favicon is actually a Microsoft Windows ICO file. An ICO file is actually a repository of bitmap like images. They are used because in some locations a 16×16 pixel image is desired, and sometimes a 32×32 image may be needed. Sometimes a 16 color image is desired, and sometimes a 256 color icon is desired.

You probably already knew all of the above.

But did you know that Firefox can display animated favicons? If you don’t believe me, open Firefox and go to my site, (there should be a link at the bottom of the article). if you don’t have Firefox, download it, it’s a “must have” and you will quickly fall in love with the simplicity and convenience of tabbed browsing. Even if you are not a designer but just a site owner, in today’s environment you absolutely must know how your site looks in all browsers. You would think that all websites should look the same, but as browsers become more diverse and more sophisticated, standards are not respected and things can get messy. For example, I just discovered that a few pages on my site don’t look as expected in the latest version of Opera and need to be adjusted.

Ok, I hope by now you saw my animated favicon in Firefox and came back to the article to learn more about it…

The main reason why you can see animated favicons in Firefox is because Firefox abolished the proprietary ICO format in favor of the ability to display any supported image format in the favicon location, including BMP, JPG, GIF, PNG and… animated GIFs.

So now you know the big secret, the animated favicon is nothing but a tiny animated GIF.

Here’s a very neat trick, that can actually be used to visualize how any image looks like as a 16×16 pixel icon – once you start designing one of those, you will realize that it is extremely hard to produce a legible image on a 16 square pixels canvas:

Find any page with any graphic that you are interested in. Right click the image and chose “View Image” from the dialog. A blank page should display with your chosen image and surprise: you can see a miniature 16×16 copy of the image as a favicon! Uhh… do I have to mention again that we are doing all this in Firefox?

A hacker’s mind will immediately think of how great it would be to use this feature as a conversion tool. Unfortunately, unlike Internet Explorer and Opera, Firefox doesn’t store FavIcons in .ico files, the icons are stored in an encoded format directly in the bookmark file.

You can apply the same principle to animated GIFs and you will notice that a miniature version of the animation also plays in the address bar and on the tabs.

Perhaps one of the main reasons why you don’t see that many sites using animations is browser compatibility. Animated favicons are not treated at all by Internet Explorer. A static image will not be extracted from the animation either. Instead, the default .htm icon (as defined in Windows’ filetypes) will be placed under one’s Favorites – once added, that is. The animations are not supported by Netscape, Opera, Konqueror, Safari; at least so it seems at the time of this writing. The Firefox family seems to be the only friend to animations, yet as browsers evolve, broader support for animation will probably come along (or, the concept will die).

So, why not take advantage of this *now* and ‘beat the rush’?

Basically, this is how it’s done:

1. You make a 16×16 animated GIF.

2. You upload the animated GIF to the “root” of your site, or to any other location.

3. You hardcode in your page the location where Firefox should look for the animation.

That’s really it, “big picture” wise.

If you don’t feel too creative or just don’t have time and/or patience, a reputable professional design firm (such as Bsleek) should be able to make a nice animated favicon for you. Another option – I don’t endorse it, as your goal should be to excel through unique content and push your own image out there – is to find one of the many galleries online and either download a ready made animated favicon or take a large animated GIF and resize it and/or edit it in one of the many available tools. There also are sites that offer online animated favicon creation from a standard image (check out, find “FavIcon from pics”, they have a simple but neat scrolling text feature).

If you are however a fellow do-it-yourselfer, then let’s elaborate and look at some techniques and useful tips:

As far as tools go: If you are a lucky owner of Adobe’s excellent Photoshop, then you also have a companion application called ImageReady. Linux users have Gimp, an incredibly powerful and free graphics application that can easily handle animated GIF creation. What many people don’t know is that Gimp is also available for free for Windows and the Mac. There is also GIMPShop in the wild, which is a nifty GIMP version for the photoshop-inclined audience (did I mention free?). There are also many specialized GIF animation makers, some freeware, some not.

Things to remember when designing animated favicons:

You have control over the number of times your animation will play. Any decent animated GIF editor will ask you whether you want your animation to play once, several times (you specify a number) or forever. It is also important to know that after the animation cycled the predetermined amount of time, it will remain still on the last frame (not the first one!), so make sure that frame contains the image you want displayed at the end of the cycle.

If you really need to, you can set it to loop continuously.

However, out of curtsey to those paranoid about their computer resources being eaten alive by your animation and to those who find animated things in general terribly annoying, I always recommend that you set up a finite number of times your GIF will cycle through the animated sequence. 6 sounds like a good, conservative number, 12 is on the medium side.

By limiting the number of times your GIF plays, you might even set a cool viral marketing effect, where visitors will just click through your pages to see the animation start over. I clearly remember when I first saw an animated favicon years ago (on the first iterations of the Mozilla browser), the animation was set up to cycle once, and I found myself refreshing the pages over and over, and even clicking through the site just to see it again and again. I don’t care what anyone says, people are attracted to eye candy.

So you made your animation and are very proud of it. Now it is time to upload it to your web server. You can put it anywhere you want, in any folder you desire. The old school webmasters who follow Microsoft’s teachings will be very much appalled by this statement. They will tell you that if you don’t name your icon favicon.ico and if you don’t put in the very root of your site, it will not work. With Firefox and animated favicons things are very liberal, you can name your animation anything you want (.gif) and place it anywhere you want. You just have to place a special tag on every page that points to the gif.

Here is the big problem: All this works fine in Firefox, but what about the rest of the browsers?

Well, for maximum compatibility you’ll have to make a regular favicon.ico and upload it to the root of your website (that’s where your very first home page is, where xxx is htm, html, php, cfm, etc..). Then we’ll add the following two lines of code to every page that you want to pull and display the animation.

Please remember to replace the “” and “” brackets with the standard HTML ones, “”. I had to use the curly ones here in order not to confuse article sites. The code has to be placed between the HEAD tag and the TITLE tags. It might possibly work otherwise, but your HTML code will not be fully W3C compliant:


LINK REL=”icon” HREF=”” TYPE=”image/gif”

Of course, replace “” with your own domain, favicon.ico is a standard favicon, favicon.gif is your newly created animated GIF. Again, it can as well be

Always hardcode the location, use absolute addresses (as in the example) and not relative ones (“../favicon.gif”).

The first line of code is a standard, a-la Microsoft command that tells the majority of browsers to load a standard favicon.ico.

The second line of code is for Firefox only, instructing the browser to load the animated version.

As a side note, if you forgot to add the two lines of code to a page, that page should pick the default favicon.ico, but only if you already loaded it via one page that had the code in it, or if the page was bookmarked. Additionally, sometimes, Internet Explorer will just refuse to show a favicon…

If the above sounds strange (if it doesn’t, what are you doing reading my articles??), I talk about how to create a favicon.ico and about some of the favicon’s stranger behaviors in my other related articles. Just Google for “The Favicon, an untapped image promotion trick” (with quotes).

One last thing: I feel that this article will not be complete if I don’t support those folks who look at the animated favicons the same way the world looks at the text blink “feature” from the early nineties and would like to forever wipe it of the face of the web.

You can disable favicons – animated or not & site icons in Firefox. Here’s how:

Open a Firefox window. Type “about:config”, without the quotes, in the address bar. Hit enter or click Go. Scroll down slightly to “” and double click it to change it to “false”. This gets rid of the favicons. If you also want to stop seeing site icons, then look right below for “”, double click it to change it to “false”. Close all Firefox windows. When you reopen Firefox, the pesky little icons should be gone.

Source by Andrei Smith

Why Display Advertising Is Important In Business

In the early days, only a few business sectors were ruling the marketing world, but now many had started introducing individual or team businesses every day. This change will bring new and interesting products to us, but marketers may face many challenges and competition in business. To overcome the hurdles, you can choose online advertising to increase audience reachability and product awareness in people.

What is a banner and why to publish banners online?

A simple image that conveys the brand message of a company and their product information is called an ad banner. People use banners to advertise in public places, but on the internet, you can publish it as a digital or graphic image. When you compare online ads with the street ad, online is reachable because it offers user interaction and better conversion rate to people. An image with a few genuine words about your company or product will convey your concern to the people on the internet.

How to publish the banner on the internet?

A display ad server is used to create and distribute your banners on the internet and it is used to perform revenue sharing among the users. The publisher can sell their advertisement spaces to advertisers and the user can purchase it based on the requirement. The users can create the banner and distribute it on the website zones. The admin has the only privilege to share the income earned in each ad. The ad server has required ad formats for the banner creation, they are divided into the following.

Ad formats

• Image: It follows the standard size of the IAB and support JPG, PNG, and GIF file types.

• HTML: It uses third party tags to deliver the advertisements. It is used to create rich media ads.

• SWF banners or flash banner: It is an animated advertisement which is capable of producing sound and user interaction. It supports SWF file type.

• Text ads: It has a textual description of a product or service along with a hyperlink to the advertiser’s website.

• Custom ads: It is a user defined ad format where the advertiser can create it with any desired size. It supports GIF, PNG, and JPG file types.

Why display advertising?

• It requires less manual work.

• The banners can be created using simple tools available online.

• It may reach a wider audience when compared to street ads.

• Adding user interaction in the image may attract the customers.

• Adding innovation to your banner may reap success in business.

You may have big dreams for your business, but if you do not implement the dreams in your products it is difficult to sustain the market position. Though, you advertise frequently on the internet only your better products will reach the people. Ad banners will help only when your business truly impresses the people.

Source by Ashraf Hameeda T

How to Make a Neopets Hit Counter

If you are looking for a Neopets Hit Counter then you may find that they are very hard to find, and in fact most of the time you will have to create one yourself. There are a few Neopet layouts that have some premade hit counters built into the design, but these again are sometimes hard to come by.

Creating a neopet hit counter is very easy to accomplish and takes very little html knowledge. Following the tutorial below will teach you how to create your very own personal and unique hit counter.

1. First you will need to choose which hit counter you would like to use. There are a wide selection of companies online that offer hit counting services, to find some just do a search on Google for “free hit counter” or “free stat counter.” Browse around at some of the styles and choose one that you like and sign up for a free account with the selected service. In this example we will be using the service at

2. Copy the code that they have given you and then paste this into an empty text document such as NotePad or WordPad. Your hit counter code will look something like the one below:

script type=”text/javascript” language=”javascript”>var sc_project=1767347;var sc_invisible=0;var sc_partition=16;var sc_security=”4c929e17″;var sc_remove_link=1;/script>

script type=”text/javascript” language=”javascript”src=””>img src=”″ alt=”cool hit counter” border=”0″>

3. Now it is time to find a Neopet image to go above the hit counter. There are many places you can find a Neopet picture. If you do have troubles finding one then just choose and image from

4. Once you have found an image then simply right click on the picture and select “Copy Image Location.” You will then need to go back to your open notepad and paste this image code above your current stat counter code.

5. This would be your final code for your Neopet hit counter.

img src=&#8217;<a target="_new" rel="nofollow noopener noreferrer" href=""></a>&#8216;&gt;</p> <p>script type=&#8221;text/javascript&#8221; language=&#8221;javascript&#8221;&gt;<br /> var sc_project=1767347;<br /> var sc_invisible=0;<br /> var sc_partition=16;<br /> var sc_security=&#8221;4c929e17&#8243;;<br /> var sc_remove_link=1; </p> <p>script type=&#8221;text/javascript&#8221; language=&#8221;javascript&#8221; src=&#8221;;&gt;<noscript>img src=&#8221;;java=0&amp;security=4c929e17&amp;invisible=0&#8243; alt=&#8221;cool hit counter&#8221; border=&#8221;0&#8243;&gt; </noscript>

And that is how you can create your very own Neopet Hit Counter to personalize your Neopet webpage. Enjoy!

Source by Nathan Westergard

Funny Or Not – Our Growing Obsession With Memes & GIFs To Communicate

We the netizens constantly crave a new obsession and these sarcastic, animated pictures have certainly become an integral part of our culture. It is said that a picture says more than a thousand words – and companies are utilising these visual assets as various forms of communication on social media marketing, newsletters or blog posts. It is being embraced as a perfectly acceptable mode of communication for brands, political leaders, official emails, as well as social media.

What Is A Meme?

Memes refer to a part of digital content having captioned photos that relate in a much effective way to relay response or situations. Anything and everything can be made into a meme, like; a photo, a video, a person, an animal, a fictional character, an action or even a GIF.

What Is A GIF?

A GIF is a form of a meme, which can move. The animated styles of GIFs make them more effective in communicating digital content.

Creative Expression Takes A Leap:

Memes and gifs have paved a way for non-verbal communication on the digitally mediated environments. They offer concise and flexible expressions for various complex verbal and visual sentiments. They simply ease the way that communication ensues, reducing the trouble of misunderstanding while reading a text message. Various sentiments, like sarcasm or exaggeration, can be easily reflected using memes or GIFs.

The Growing Preference For GIFs:

GIFs are the perfect mid-way between the classic images and heavy-to-load videos and give the value of best of both worlds. They are eye-catchers due to the moving images, with or without sound, which makes them quick to consume and easy to digest. An idea can be expressed better and wider as compared to just one photo.

Why Do We Use Memes and GIFs?

The richness and nuances of various sentiments can be condensed into a single post using memes or GIFs. It is fast becoming the most efficient form of cultural expression even in the mainstream marketing communications.

Where a YouTube video takes some time to watch – these GIFs can serve the purpose in lesser time. They take up less file size because they’re shorter and do not require Flash player. They can autoplay on various platforms and can be deployed in multiple ways. They add meaning to something written or even to express better responses to various scenarios.

Education & Marketing Using GIFs:

GIFs are being used not only to make you laugh but also transport some serious meaning to its content. People are using GIFs for educational purposes, like; drawings, illustrations and slow-mo videos to describe scientific concepts.

Brands have made GIFs mainstream by using them into various ads and mode of internal as well as external communication.

What The Future Holds?

These GIFs and memes are here to stay. They will be used in an even broader sense to promote marketing content, drive more traffic and create more interest by the marketers. There are various websites and blogs using memes and GIFs to enrich their visitor experience. It is suggested that GIFs are the future of photojournalism.

Everyone on the internet has fallen truly, deeply, madly in love with GIFs and memes – and I hope to see a lot more of them in the future.

Source by Richa Vani