Here are three reasons you should start your own home embroidery machine business this holiday season.
First of all, the holiday season is a designers paradise. From Halloween to New Years Day, there are thousands of themes and ideas for home embroidery machine designers to use in their products.
Obviously, the Christmas/ Hanukkah time of year is ripe for design creations, with home embroidery products incorporating Christmas trees, reindeer, angels, and Santa Claus for observers of Christmas, and for Jewish holiday celebrants, Menorah candles or a Star of David.
New Years is also an excellent opportunity to be more specific in your design by including the date in your embroidery which makes for a nice keepsake.
The second reason the holidays are the perfect time to start your new machine embroidery business is that it does double duty; you can brand and promote your products while gifting them to your friends and family.
It makes good sense to create a line of holiday embroidery designs and then give them as gifts because you not only fulfill your customary holiday gift exchange but you also make others aware of your new business and line of products.
I would suggest having some inexpensive (but decorative) business cards made that include your business name, your name, and your contact information, then simply include the card with your gift. You may even want to create a festive flyer that lists your line of products and include this flyer with your gifts as well.
Finally, the most important reason the holiday season is optimum for starting a home embroidery business is that this is the season where everyone is spending money.
People are more free when it comes to holiday spending and they are already in the mood to purchase. The holiday season also makes people more prone to emotional based spending.
When someone you know is attracted to one of your designs they will probably prefer to purchase from you, rather than from a large outlet, as there is a sentimentality that accompanies buying gifts from an artist or designer you know personally.