The Best WiFi Mobile Marketing Solutions

Smart phone sales have risen by 74.4% each year. Globally they have risen around 21.8%. By the end of 2010 there were 5.3 billion subscriptions, of those 940 million have-potentially access to mobile broadband services. (ITU 2010 estimated)

In the US 38% use their phone for internet access, 34% to access email, 72% for text messaging, 30% for instant messaging, and 76% for just plain old taking pictures (Pew Research Center, 2010).

There are over 1 billion mobile workers on the planet that can actually do their job remotely while away from their desks. The United States is the most highly concentrated market for this work force at 72.2% in 2008 even higher today.

Businesses that do not figure out how to turn their current existing content into a creative mobile environment driven by efficiency and productivity will be in very big trouble in the coming years. Consumers have the time to spare while shopping in malls or sitting in restaurants, going to amusement parks, casino’s, hotel’s or even race tracks. But professionals are accountable to their employers and their priorities are crucial around their companies bottom line. It does not matter what field of business you are in, we all need to communicate in some form or another and the common denominator for the future will always be in a mobile form.

Businesses in today’s market must find ways to increase productivity while lowering over all expenses to stay in business. The days of undisciplined spending and over indulgence on the illusion of profit are over. As a small business you have to find a sort of niche market in order to compete in this environment as well. What people will learn is that with the innovation of Wi-Fi proximity marketing you could start a company to show other businesses a way to create a new revenue stream without any major change in your current business model, just the switch from offline marketing to mobile online marketing via Wi-Fi.

Again you must optimize your existing content to the mobile environment. If you have a Website that’s fine, but if its not optimized for mobile what good is it if one of the biggest markets in the world the mobile market can not see your site on their screens. It may look great on a laptop or desktop but if it can not be seen on a mobile phone you are killing a potential customer base of thousands even millions of new clients. First educating businesses on Wi-Fi marketing and then showing those businesses how to make the work activities of their employee’s better, faster, and easier- as it is critical to successful mobile ventures to deliver ROI.

You must keep in mind how users needs differ when accessing content on their phones rather than a PC or tablet, in this new mobile world you have to stay relevant. You must continue to find ways to reinvent yourself and stay a step ahead of your competitors.

Examples could be using video instead of long drawn out articles, audio to summarize market research or doctor dictation, short message or sms systems to quickly and easily read a coupon, special, or up coming event. The ability to send hyperlinks to splash or squeeze pages for more info or a URL directly to a mobile site. How about the ability to take a picture of a QR code that automatically opens up a wifi network to access any pre configured message or content and the ability for data capture all in the same device. The ability to have retail businesses make professional coupons with a bar code that can be changed on the spot.

This is not a business of selling products this is a business of solutions.

The vision should be to explain to businesses how to do their business better, faster and easier. Once you are armed with the vast potential of Wi-Fi mobile marketing maybe you will be able to help someone else become more efficient, more productive, more interactive and most of all make more money.

Mobile marketing is a business being built on educating people of these technologies first, buy from who you want but learn what the possibilities are for business helping business. Mobile devices are here to stay, they are not the story, they’re just the screens. We are on the verge of a new level of life changing technologies, and as a business you can not afford to just sit back and ignore the last frontier of marketing.

If you are a business, consumer, or just want to take pictures, you must understand we are in a incredible time. The future of mobile is here, we are all part of the winds of change. As I look at my phone, it first comes on very bright with one touch, then it starts to dim and then goes blank as will we all. Will you first be a part of that bright change or will you dim and just go blank?

Source by D G Anthony

Faster Browsing Tips

IF WE say that it was mainly because of the Windows operating system that a Computer could become a personal computer it would not be an exaggeration. The revolution is still on. Windows is far beyond what a common man presently knows and uses.

Internet surfing

For searching something, search engines are being used. However, if you know a Windows trick, then searching for information on the Net may become easy, all you need to do is simply locate the address bar in Internet Explorer and write in the phrase that you want to search on the Internet. Here it is important to remember the Internet Explorer (IE) recognizes a phrase and not a single word. If it’s a single word, then Internet, Explorer assumes it as a domain name and attempts to create a URL in its place. However key in a few words and IE will run your phrase through a search engine on Microsoft’s Web site.

If you want to search for a single word then you should put a question mark at the beginning of the line to tell IE that this is a search keyword. The same thing applies to the Netscape Communicator also and searching the Web is as easy using the Netscape as it is with IE.

Transferring files

Another common use for which the computers are being used is for transferring the files over the Internet. Normally FTP client is being used for transferring files, which is a common application among the Internet users. However, very few persons realize the power of Windows.

You do not need a separate FTP client for transferring the files. The basic Windows constituent IE already has a feature of FTP. Thus if you type an FTP address in the address box of any Explorer view, whether on the Internet or while browsing your own hard disk, you can go to the site and be able to use the window as an FTP client.

Create link in MS Word

Windows users sometimes complain of working on too many applications for a single work, for example, work related to the Web. However, this is probably due to the ignorance of the persons as all major applications have features that arc quite universal in nature. Take for example, MS Word. Most of us know about MS Word as the most wonderful word processor. However, quite a few of us know that it is a good tool for Web based applications also. The Web-based functions of the MS Word are worth trying as it gives you endless features. One such feature is the option of creating a link to a Web page in a Word document.

Thus if you are creating a MS Word document, you can create a link to a Web page or other HTML document rather than just including the address in text. The procedure for this is simple first copy the address (URL) to which you want to link, then select the word, phrase or sentence in your document that you want to create as the link. Now on the Insert menu in Word, click hyperlink and then in link to file or URL, paste the address by pressing Ctrl + V. This will create a link to a Web page in the Word document.

However you can use your computer for purposes other than the Internet also and make better use of it. Normally we all crave for faster performance. In a Majority of the cases you do not require a replacement or up gradation as you can enhance the performance of your existing computer running Windows.

Manage hard disk

The first thing in this regard is better management of the hard disk; it has been discussed many a times in the article on tips and tricks that you can manage your hard disk better by defragging it regularly. However, there are some more steps, which should be performed before you defrag your hard disk in order to optimize the performance of your hard disk.

These steps are:

  • Delete the IE temporary files and history regularly before defragging your hard disk.
  • It is also important to delete all TMP and BAK files present in the hard disk as these files are not generally required and unnecessarily consume the hard disk.
  • Normally you will find *.TMP files in the TEMP directory or WINDOWSTEMP directories. Thus you must locate these directories and delete the aforesaid files.
  • As a next step defrag your hard disk without the swap-file. The instructions for this can be found at defragmenting the swap file. It is a standard feature of Windows 98 as per which it has a built-in utility called Disk cleanup.

You can run it from either Start/Programs/Accessories/System Tools/Disk Cleanup or directly run CLEANMGR.EXE. This is also an important feature of the Windows that takes care of all deleted files and other junk files as this feature deletes them as a part of disk cleaning exercise.

Use Address bar

Windows makes your work so easy that it can actually take the unnecessary load off you. For example, if you are a Windows 98 user, then you can use browser for purposes other than browsing the Net.

Did you know that you could use the address bar to run programs on your computer?

This is very much possible as all you need to do is just type the program name, including its path its location, you may type c:msofficewinwordwinword.exe. This will open MS Word depending upon its location.

Send Web page via e-mail

For sending a Web page, while viewing the page, click the File menu, and then click on Send sub menu, then click either Page by e-mail to send a copy of the page or Link by e-mail to send a short-cut to it. This way you can simply send a Web page by e-mail. This is also a great option of keeping a site in your record, as it will also facilitate in viewing it offline. Similarly, it is also easy to send a video clip or an audio clip, which you may find on the Internet.

Thus to send a video or audio clip simply right-click the icon or link for the item you want to send, and then click Save Target As. Specify the location, where you want to save the file. Now open your e-mail client and click Insert file or attach file as the case may be. You can also add your message in the message window if you wish to send a message to the recipient of the mail.

#PageBreak# Enjoy the power of World Wide Web in lesser time with these tips.

Do you feel anxious whether your important mails have reached their destination?

Use the feature which is available on most e-mail clients and requests the recipient to confirm that he has received the message by a return e-mail. It is called Read Receipt in Outlook Express.

To do this while composing a mail in Outlook Express, click on Tools > Request Read Receipt in your message window. If you desire, you can have all your outgoing messages sent with the Read Receipt notification. For this, go to Tools > Options, click on the Receipts tab and tick ‘Request a read receipt for all sent messages’. Remember, the read receipt confirmation is dependent on the e-mail client the recipient is using and also whether he wants to send the confirmation.

Adding signatures to your e-mail

If you send a lot of mail each day, then a repetitive task like signing your name at the end of each mail can be quite tedious. It’s easier to create a signature and attach it automatically to every mail that’s sent.

To do this in Outlook Express, go to Tools > Options > Signatures. Then go to New and add the contents of the signature in the Edit Text field. Also select the option of sending the signature automatically with all outgoing messages. In case you don’t want to send this with replies or forwards, enable the option, ‘Don’t add signatures to Replies and Forward’. For creative signatures, use the option to append a file that contains the signature you have created. If you happen to have multiple e-mail accounts, select the account with which you want to send the signature. To do this, go to Tools > Options > Signatures and click on the Advanced button near the Edit Signature tab. A new box will appear saying ‘Advanced Signature Settings’ where you can select the account with which the signature should be automatically added.

Auto-respond facility

Won’t be checking mail for some time? Activate a feature called ‘vacation reply’ (if you are using a Web-based service). Most e-mail services such as Indiatimes provide this feature which can be activated through the options menu. You can type a short message which will be sent to all who e-mail you while you are away.

In Outlook Express, you can do this from Tools > Message Rules > Mail and clicking on the New Rule option. Select the ‘For all Messages’ options from the condition for your rule field and in the Action select Reply with a message. You will have to select a message that you have already created and saved.

Keep a copy of the message

If you are on a trip and want to access your e-mail from another machine, keep a copy of your messages on the server of your e-mail service provider. Go to Tools > Accounts and select the account (if you have multiple accounts), then go to Properties > Advanced. Check ‘Leave a copy on server’. This has one more advantage: if you’ve formatted your machine without taking a backup of your mail, you can retrieve the mail as a stored copy.

Disable MSN Messenger from auto-starting

Whenever one opens Outlook Express or Microsoft Outlook XP, MSN Messenger loads automatically. To disable it, go to Tools > Options in Outlook Express and uncheck ‘Automatically log on to MSN Messenger Service’. Then go to View > Layout and uncheck the option of Contacts. In Microsoft Outlook XP, go to Tools > Options > Other and uncheck ‘Enable MSN Messenger’. The over-eager Messenger won’t be so eager now!

Optimizing your Inbox

A three-step process to ensure that your Inbox never looks cluttered.

Organizing: Outlook Express allows you to create folders within which mail can be organized. To create a new folder in Outlook Express, go to File > Folder > New. This will display the directory tree of your Inbox. Just select the location (say Inbox) where you want to create a folder and enter the Folder Name. Or, you could use the shortcut [Ctrl] + [Shift] + [E] and enter the Folder Name. You can also drag and drop folders to change their location. Folders can be quite useful, especially if you have multiple accounts configured on the same identity or to sort out e-mail messages on the basis of sender, subject, etc.

Filtering: Message Rules can automatically sort your mail into the appropriate folder as soon as it is downloaded. Specify the folders where you want the messages to be downloaded based on names in the from address, names in the to address, certain words in the Subject line or in the message body.

Go to Message > Create Rule from Message. Create a rule selecting the appropriate options offered, and the next time you download your mail, it will be sorted according to the rules created.

You can also sort your existing messages based on the message rules created. In Outlook Express, go to Tools > Message Rules and click on Mail. You will get a list of the message rules you have created. Click on ‘Apply now…’ select the rules to apply, and click on Apply to filter your existing folder.

Grouping: Outlook Express allows you to group e-mail messages on the basis of the conversation carried. To enable this, go to View > Current View and click ‘Group Messages by Conversation’ (In Outlook, this option is available from View > Current View > Conversation Topic).

With this feature, all e-mail messages are sorted on the basis of the subject line and the messages that are a reply to that particular subject are grouped together. A ‘+’ sign next to a message indicates responses based on that subject.

Download Mail to your PC

If you use a Web-based e-mail service, download a copy of your mail directly to your browser. This is much quicker than using the bandwidth-hungry Web interface and also allows you to access your mail without having to be connected to the Internet. To do this first add a new account by going to Tools > Accounts > Add and select the Mail option. You will be prompted for personal details and account information.

Select the POP3 server option in the screen that asks you for your e-mail server information and enter the appropriate POP3 server address for incoming mail.

Browsing offline

Quite often you may want to refer to a page that you have visited at some point in time. While finding the link in your browser’s History is not too difficult, you can view the site without actually logging on to the Internet by going to File > Work Offline. Then just click on a link in your History folder to view the complete page from your hard disk.

Split files

Splitting files can increase download speeds tremendously. Usually, splitting the file in three or five segments is sufficient. However, if you are downloading a particularly large file which is available from several servers, you could get better speeds by increasing the number of segments being downloaded simultaneously. The number of segments that you want the file in can be set in the option box that pops up when a download begins. Just set the option for the number of segments that you want the file to be split into.

Source by Pawan Bangar

Evidence From the Web: How to Prove That That Data Was Actually There

Some years ago the servers of my preferred online game went down for some days and I already feared my in-game character to be lost and dead with all its achievements. Fortunately they solved their problems and some days later everything was online again. I wanted to be prepared for the next incident of this type, so I logged in on their website and made a screenshot of all my character’s properties.

For a moment I was happy. Next time – even if all data was lost – I could prove what I had won and would get all my stuff back. Then I looked at my screenshot and realized that I equally easily could modify it to get even better in-game items. So it basically was worthless. Digitally signing it myself would not improve on that.

This scenario is not limited to online gaming. Being able to prove that an order has been placed, an offense has been made or any task has been fulfilled seems to be worthwhile to invest some general consideration.

Obviously you can not make and sign such a screenshot yourself. One needs the help of some trustworthy third party, but often the issue is too trivial to involve or even pay a “real world” lawyer. Your first thought might be to check if some web archiving sites like by chance could have a copy of that page. Often they don’t. And even if so, they could never have accessed the parts protected by login.

No automatic tool can master the steps of the login process and if the website owners consider using a captcha there is little hope that a program could ever bypass it. This has to be done by hand and by a web browser. So some people try using plug-ins saving and digitally signing all data sent from the server.

Again, this is not the solution. It is relatively easy to manipulate DNS or routing on your machine to have another computer or even a virtual machine play the role of “the server”. Browsers protect against this type of fraud by using SSL and certificates, but this only applies to encrypted traffic and installing your own “root-certificate” to allow man-in-the-middle manipulations is common practice.

Carefully checking the keys used might expose such methods. If all data transmitted was encrypted by asymmetric codes like RSA this could even be considered already signed by the originating server almost annihilating the problem. But for performance reasons in SSL asymmetric methods are only used to transmit key phrases for faster symmetric encryption. So faking a log of the encrypted code of the data actually transmitted is theoretically possible for the client, as it knows that symmetric key (while probably being even more difficult than reverse engineering some plug-in).

To avoid all these problems the browser must not run on your own computer. What one needs is a so called “remote controlled browser” (ReCoBS) as it is used – for completely different reasons – in high security facilities. This is a browser running on a different computer, controlled by a third party, sending only a video stream of its windows to the client and only accepting a limited set of commands. This remote browser can perform all the logging and signing operations as it cannot be manipulated by its user.

What paths of attack against this system have to be considered? First there is a chance of actually hacking the whole ReCoBS. Having a browser being controlled by some remote and possibly unknown user is of cause a risk in itself. The browser has to run inside a tightly locked down sandbox, not only protecting the system against hacking, but also preventing interdependences between parallel or subsequent sessions on the same computer,

When it comes to faking results of web sessions DNS cache poisoning seems to be the most dangerous option. This can be addressed by using DNSSEC when this someday includes whole the web, or possibly by having a net of machines around the globe and routing the DNS request by a random one. Script injections on the websites visited are a second way to get manipulated results, but there cannot be a working countermeasure by the ReCoBS if the injection comes from a fourth party, and being open to such an attack in the first place should be a bigger problem to the affected site than the logs created by this.

Even considering these issues ReCoBSes still appear to be the only option at least offering a theoretical chance of believable evidence. If implemented correctly they may work. Most other technologies are flawed by design and it’s just a question of time until public exploits will be available.

Source by Martin Loehnertz

How To Make Coconut Wine or The Process of Making Tuba Wine


In the northern part of the Philippines, coconut wine or tuba is referred to as Lambanog. It is made of pure sap (no bark mixed), milky white in color or almost colorless. It is usually consumed fresh as it easily turns sour. Some are distilled to make a harder and more potent alcoholic drink. In Visayas Islands, particularly in Leyte, tuba or coconut wine is made of coconut sap mixed with Barok (The bark of a red mangrove tree, and according to Wikipedia a red lauan tan bark tree) which serves as colorant and preservative that offset fermentation.

The step by step guide to making coconut wine or tuba wine:

  • The tuba gatherer prepared bamboo containers. One kind of container serves as a receptacle, and the other kind is for the coconut sap to transfer to.
  • The Barok is chopped into fine pieces and put it in a container that he can bring up the tree.
  • The tuba gatherer climbs up the tree the first time and look for an unopened flower. He puts a handful of Barok into the bamboo receptacle, cuts the tip of the flower and attached the container to the flower and then ties it securely so it won’t fall down.
  • Morning collection- The tuba gatherer climbs the tree carrying the bigger container on his shoulder. Then he untie the flower, transfer the juice to the bigger container and cleans the receptacle before attaching it back to the flower. Sometimes bees get into the container so he has to clean it first. One tree produces one liter of sap or more.
  • In the afternoon, the tuba gatherer climb up the coconut tree again to cut the tip of the flower and put Barok into the receptacle before attaching it back to the flower, making it ready for the morning collection.

Fermentation and Distillation:

  • After the coconut wine has been collected it is put in a container, preferably glass. Do not cover the container. Coconut wine is going to release some bubbles. Allow the bubbles to flow. Leave the container for about 3 to 4 days until the bubbles subside and sediment is thick.
  • When the bubbles subside after the 3 or 4 days time, it is time to distill it. By using a small hose, transfer the wine to another glass container, leaving the sediment behind. Make sure not to move or shake the container so the sediment will stay intact. You can throw the sediment away. Always keep an extra wine reserved in another bottle to be used in refilling the main container, as you can see the wine will become less and less every time you remove the sediment. This will take another 5 days. You may cover the container at this point.
  • After 5 days, you will see that the sediment is mostly gone. You may transfer it to another container one more time and fill it up to the neck and cover it tightly this time. After a few weeks, if you see some sediment, you may repeat the process. And after that you can leave the container alone for months, full and tightly covered. Just be sure to check for sediment once in a while.

Coconut wine that is distilled for less than a year is called Bahal. When it is distilled for one year or more, it is called Bahalina. The longer it is aged, the finer and mellower the taste is. A high pitch echoing ring when you tap the glass is a sign that the coconut wine is now mature or Bahalina.

If you want to read more story about coconuts you may check my Website and my Hubs.

Source by C. Jackson

How to Make Money From a Website

If you are interested in making money from a website like so many others have, then congratulations. This business is thriving, exciting, and very profitable. I will let you in a little secret though…it is not easy by any means.

Making money online is a very time consuming objective that takes quite a special person. Yes, I said it..not everyone can be successful at making money online. It takes a person who is dedicated to their objective and either has or is knowledgeable about the tools needed to get there. So my question to you is are you ready?

If you are still here, then I will assume that you would like to know more about making money online. So to get you started off I will explain the methods used to make money online. Obviously you can sell a product – that is any kind of product you can think of. You could sell an eBook, a service, or have others advertise on your site, but you know what? You will not make money without traffic, unless you are magic or something. How is your website going to sell something if there is nobody to purchase it? The key to this whole business is receiving targeted traffic your website.

That is you want get people coming to your website and capitalize off of what they are searching for. That is if you have a site that sells furniture, you will want to be listed in search engines for furniture.

Now realize before reading any further that you are about to enter the jungle when you try to become successful at this business. This is why most people who enter this field are unsuccessful. They do not know what to do and do not work hard enough at it. That is why I will give the tools necessary to make money online for..drum roll…free. That right, I said free. In order to receive tons of traffic from search engines you will need backlinks. When websites that link to you, the search engines count this as a vote. So the sites are voting for you when they link to you. If you get enough votes or votes from powerful sites you will be listed high in the search engines. This is the first lesson, so take it all in, digest it and I will see you on the next lesson.

Source by Bill Ridger

Yummy Foods That Can Cause Acne

Your skin is the largest organ of your body. Besides a good skin care routine, your skin deserves a good amount of hydration and nutrients from the food you eat. If you are experiencing acne breakouts, it could be caused by a lot of factors like using the wrong products, or it’s simply just eating the wrong kinds of food. Avoiding these acne causing foods will not only benefit your skin, but also the rest of your body.

Your skin has thousands of pores. These pores serve as your body’s exhaust and absorbing channels. Anything your body acquires and secretes will be through your pores. Acne is the effect of an allergic reaction caused by your pore’s secretion or what it has absorbed. Stress, lack of sleep, and hormonal imbalance can also trigger your acne from popping out.

In general, the foods that are best seen to cause acne are oily and fatty foods. If you have oily skin, eating fried foods too often can cause your acne to pop out every time. Another thing can be all about hormonal imbalance. Fluctuating hormones can be worsened by foods that contain caffeine, and dairy products. Lastly, is by eating processed foods. Processed foods can bring a lot of disadvantages to the body, and acne is just a part of it.

If fat, dairy, caffeine, sugar and processed foods are part of your daily lifestyle; perhaps you should change your diet and not your skin care routine. Frappucino with whipped cream is a good example of an acne-causing drink. It is packed with caffeine, whipped cream (dairy product and fat), and sugar. Chips, Ice cream, Pork Chops, Fried Cheese Fingers, and Processed Cheese are just part of the long list of foods to avoid.

So the big fat question is “what is left for you to eat?” If there are foods that could cause acne, there are foods that will also help you combat acne. Eat more leafy green vegetables, whole grains, and dark-colored fruits like pomegranates, acai, and beets. These are rich in anti-oxidants, plenty of fiber and they also stabilize your blood sugar and insulin spikes. Eating fish that is a good source of Omega-3 fatty acids also bring good effects to your skin. Lastly, drinking green tea regularly will flush out all the toxins in your body and will bring you clearer looking skin in no time.

Occasionally, you can always eat adequate amount of fatty, dairy and sweet foods. However, make it a habit to eat more healthy, non-acne causing foods than the ones that could ruin your skin. Your skin serves as your health meter. Take care of your skin by always eating healthy foods and by following a good skincare routine.

Source by Yvette Dignos

How to Create Your Own Product 1 – Research and Outline








3.1 Start with Information Product

3.2 The pros

  • The Leverages
  • Global Marketplace
  • Deploying the Power of Global Alliances
  • Better Kitted for Success on a Global Dimension
  • You Become a Highly Marketable Expert
  • Robust Resources for Premium Sales
  • Residual Income Extraordinaire
  • High Returns on Investment

3.3 The Cons

3.3.1 The Learning Curve

3.4 A Blissful Start

3.5 Remember, ‘Everything is a Remix’

3.6.0 How to Decide on the Kind of Product That You Want to Create

3.6.1 Meet Specific Need

  • Conduct a Survey of Your Audience
  • Scour the Internet for Blog Comments and Forums on Your Niche Market
  • Read Between the Lines
  • Showcase Your Expertise

3.7.0 Start with Your Most Convenient Method

  • Audio
  • eBook
  • Video

3.8 Product Forms

3.9.0 The Process

3.9.1 Do your market research

3.9.2 Sourcing for Marketable Information

  • Private resale rights
  • Interview experts
  • Compile popular questions and give answers
  • Permissible thefts
  • Record other people seminar and reuse
  • Set up webinars and teleseminars
  • Screen capture your skills using your computer
  • Adapt a successful eBook into another language

3.10.0 The Act and the Art of Creating Your Own Product

3.10.1 Write out your product outline

  • Write the eBook in Full
  • Turn it into PDF
  • Make Your eBook Beautiful

3.11 Write the Email Swipes

3.12 Create and Set up the Sales letter





Creating your own product for sale to your market is by far, a better idea, but it has some pros and cons.


  • To give details procedures involve in creating an information products
  • To provide resourceful links to make this possible
  • To encourage learners to use this ecourse to plan and create their first information product


When you are about to start an Internet Marketing business, two things will readily come to your mind.

The two things are:

  • are you going to sell your own products, and render services directly from your own self hosted website
  • or sell someone else product and services?

In other words, what are you going to sell to your customers?

3.1 Start with Information Product

Let me assume that your answer is that you want to sell your own information products. You may not want to start with a service like web hosting or website design service as you may not be a Technical person (AKA a Techie).

Hopefully, you will get to that point someday, if that is what you want. But for now it is a good flay of wisdom to offer an information product for obvious reasons – it is an easier, faster and highly profitable approach to online business.

Creating your own product for sale to your market is by far, a better idea, but it has some pros and cons:

3.2.0 The pros

  • The Leverages

Internet offers the greatest leverages now for any business than had ever existed in Industrial History till date.

If you have not done so before now, please hurry, find and read the book ‘Retire Young, Retire Rich’ by Robert Kiyosaki, and you will understand the above statement more.

This simply means more leverages, more profits at shorter period for your business.

  • Global Marketplace

Having even one digital product to sell to the whole world is abundantly more than enough to pull you out of the woods – i.e. if you know what to do.

Infact, it is knowing the process that really matter in this business, and that is what you should pay rapt attention to learn in these your formative years in this business.

After that, the rest is history, and it is you that is going to create or rather, recreate that your life history.

  • Deploying the Power of Global Alliances

By way of Affiliates who offer their lists and expertise to serve you in marketing your product(s) for free.

  • Better Kitted for Success on a Global Dimension

Talking about the skills and experience you gain in the process, you are among the best, on a global scale, not just a local champion and not just for a while but for expended period of any foreseeable future. Can you beat that?

  • You Become a Highly Marketable Expert

You can now build more and more products faster after the initial experience. Your can do this for yourself and others if you wish to.

  • Robust Resources for Premium Sales

Your initial product can easily be turn into other forms for sales at higher prices – Audio, eBook, Membership site, etc.

  • Residual Income Extraordinaire

You just create it once and sell over and over again, with few and rare revisions when necessary to keep up with technological development in the marketplace.

  • High returns on investment

Such that is never heard of in any other industry. Most of the time, when done, correctly, it usually brings in on a consistent basis, over 100% returns on investment (ROI).

There are so many other advantages to be enjoyed by a digital product owner, but let us just break here so that we can focus on other related issues.

3.3.0 The cons

3.3.1 The Learning Curve

This will cost you a bit more in terms of time and money.

But, it is doable.

3.4 A Blissful Start

If you are a professional or you have a high in demand skill set, you can easily start by selling some useful advice on that online.

For instance, you may be a Tailor, Seamstress, Organist, Teacher, Nurse, Doctor, Engineer, Accountant, etc. Do market research on the aspects of your profession that people are searching for more information with the tools that we discussed in chapters 2 and 3 of this ecourse.

Use those results of your market research to build your own product as we shall discuss in this and subsequent chapter.

A teacher may for instance decide to own a website and teach the whole instead of just his classroom members. Look in the direction of any of the following courses which are already in high demand globally:

beauty tips,

language lessons – French, German, Russian, Chinese and even English.

Remember, our world has become a global village, there is therefore a very high demand for these lessons worldwide.

A Nurse can teach Health with special bias on Natural Remedies. Most ailments that have become anathema in Western (Orthodox) medicine have been resolved with the help of these natural remedies. Thus, information on natural cures for cancer, diabetes, arthritis, etc. are selling like hot cake online now.

We have noted somewhere that as far as information marketing is concerned, the big three areas are Health and Beauty, Love and Relationship, and How to Make Money.

But this does not mean that information are not selling in other areas, or that people are not making a living online selling other products outside the big three. For instance, an Engineer may resort to Technical Writing. People who are not even Engineers are doing well in technical writing.

In your own country, what is the current challenges that people have? Remember your information product is not meant to be all about you, but to help people who buy them to solve their immediate problems.

Some people in your country want to travel abroad, learn baking, get overseas education, do rice farming, do importation, export cassava and garlic, learn computer programming, web design, SEO, decoration, etc., etc.

Please note that to minimize delay and confusion of what product to sell, you must first of all decide if you want to start selling at the local or foreign market.

There are a whole world of differences in both marketplaces.

Again, you don’t have to be an expert.

Just find out what people want and assemble information that satisfies that specific want and give it to them at a profit.

3.5 Remember, ‘Everything is a Remix’

Google for ‘Everything is a Remix on Vimeo’ and watch the online video.

Also remember what Steve Jobs said:

‘Good Artists Copy, Great Artist Steal. We have always been shameless about stealing great ideas’ – Steve Jobs, 1994.

This boils down to: creativity + innovation(s) = invention(s).

Again, let’s look at it this way, the basis of modern day information and communication industry started with the invention of:

Telephone, then,

Radio, then,

Telegram (telegraph), then,

Black and white television, then,

Coloured television, then,

Satellite television, then,

Mobile telephone, then,

Mobile satellite television (in mobile phones and PCs), then,

Mobile private and public satellite Video (TV) Channel e.g. YouTube

Mobile private and public satellite Radio Channel (in mobile phones and PCs), then,

And so on and so forth… more abound that I have not mentioned here, and many more are yet to come.

I am not about the order of which one came first, I am leaving that to the students of history and philosophy of science, but my concerns are:

the connectivity of the basic idea* + the main new idea**,

the creativity,

the innovation and

the ‘invention mix’ (as in the ‘market mix’).

And, it all started with GRAHAM BELL’s telephone.

In fact, if you scour the internet, you will discover that, it was not Graham Bell that originally invented the telephone, but the court, US and history at large just credited it to his name because of the wise and skilful innovations he added to the original patent that made it commercially viable till date!

(* the basic idea or the general idea here refers to communication by the old, usual and the natural means.

** while the main new idea here refers to communication by the new means i.e. the newly discovered or to be discovered means, in the case of telephone – communication by means of electrical wires).

That is what I referred to as ‘stealing wisely’ in chapter 9 of this course:

In our days – the 21st century, you don’t even need to steal, just ask the experts for a sample or complimentary copy and they will happily oblique.

So don’t be afraid to give an old information a new dress, shape or form. It could turn out to be very useful to you or at least to the rest of the people out there.

No, just go and take a long-drawn-look at the marketplaces, the categories, the niches and the sub niches and you will discover profitable niches to play along.

Sites like Nairaland, Hot Spot, ClickBank or JVZoo are good places to begin.

3.6.0 How to Decide on the Kind of Product That You Want to Create

Please note well what I want to say now.

It is what makes the difference between a successful business and a struggling one. It also applies to offline business, not just internet marketing only.

Do not sell what people are not looking for. Find out what they are looking for to use and solve their problems and fetch out or create the information product(s) for them and they will happily and repeatedly hand over their money to you in exchange for the solution to their problem.

Another way to say this is:

People generally want to buy solution to their problems. They have a pain they want to relieve, they have a sore or painful area in their live that they want to resolve as soon as possible or they have a level of pleasure that they want to enjoy. That is the reason they go online to seek for solutions.

Thus, your product must be a solution to their sore or painful areas of their lives, or it must provide the pleasure they need. It must relieve a specific pain(s) or give them a specific pleasure(s) they were looking for.

That and that alone is what will make them match down your website in droves in search for your product. So far as it resolve the pains or provide the needed pleasure, they will happily and repeatedly pay you for it.

But, there is still another way of saying this: ‘in online business, first, find out what people want to buy, then, find (or create) the product and sell to them at a profit’.

In practice, this applies in reverse order to offline business: where people first, find or create the product before they set out to find a market to sell to.

Thus, this small difference is what makes online business a highly profitable venture compared to offline counterparts.

By the time you finish the process of getting your information product, the market is ready, willing and even very hungry to buy it from you.

3.6.1 Meet Specific Need

You Can Be Sure Your Product Will Meet Specific Need and bring in high returns by doing the following things:

  • Conduct a Survey of Your Audience

This is possible if you have an existing Blog or Email list. If not, do not worry, there are many other ways to do this as we shall see next.

On your blog comment or email feedback, ask them the type of product that they will like to have, the format and the topics they will like treated. Find time to interact with your blog readers or members of your list. It can be very rewarding.

  • Scour the Internet for Blog Comments and Forums on Your Niche Market

Many people go online to talk about their problems and their cares. If there are many people talking about a certain issue in a forum or blog, this means that products that resolve such matter will sell well. Some blogs and forum require signed membership for this very reason, so do not be afraid to sign up. Do not ignore the social media in the process: Facebook, Twitter, Instagram, YouTube, Google Hangout, etc.

  • Read Between the Lines

This an advanced tactics. If you are already selling affiliate products online successfully, then watch out the type of products that people buys regularly and create similar product of your own in the market. It will sell like wildfire.

Remember, everything is a remix!

Not only in this business but in all aspects of life, everything is a remix.

You can also observe your blog for the most widely read articles and then create related products for sale. Then just add your links to those popular products and you are good to go.

  • Showcase Your Expertise

I have already talked on this in the previous paragraphs. As a professional, if you have a high-in-demand expertise (e.g. a beautician, physiotherapist, naturalist, etc.), then you can do market research to find out how people like you are selling theirs online and follow suit.

To avoid creating a product that will not make you money for your effort and investment follow these step one by one and will you find among them one, two or more that you can follow through based on your level of experience.

Please go back and follow the above steps one after the other to arrive at a marketable and profitable product(s).

3.7.0 Start with Your Most Convenient Method

  • Audio – you can just read out or dictate or talk what you intend to write in a standby microphone in a silent environment where there is no background noise. At the end what you have is an Audio product that you can sell anywhere around the globe.

Audacity is one of the best tools for doing this, Google for: audacityteam.

  • eBook – later, copying out the content of your audio product into a computer software like the Microsoft word (Open Office, it’s a FREE software, just browse and get it on the net) will create an eBook for you.

To sell it online all you need is to turn it into a Portable Document File (PDF) and it becomes a scalable product. More on this in a while.

  • Video – in most part of the world, people who wax music for the first time usually start with an audio CD and later a Video CD and progress to other formats including FLAC, MP3, WMA, WAV, etc. or vice versa.

Did you ever ask, why?

Convenience, cost and preferences.

Camtasia Studio is one of the best and industry standard nowadays for online video. But you can even start with your smart phone and upload the videos onto YouTube and it will be acceptable while you are making money to acquire expensive camera or learning how to use online software like Camtasia.

3.8 Other Product Forms

In the final analysis, your product must take so many forms so that you can sell it in so many markets in response to the market preferences.

Such forms include:

Audio training

Video series

Questions and answers

Membership Site with new contents added monthly


Coaching supported by telephone calls,




Short reports,



Continuity programs – weekly, fortnightly, monthly, quarterly, bimonthly, etc.


Swipe files, and so on and so forth.

Suppose you want to start by creating your own digital product now, how do you start?

3.9.0 The Process

Below is an example of steps to follow in your information product creation process:

3.9.1 Do your market research

Google Keyword Planner, Market Samurai, and Longtail Pro, Nichebot are the best tools in the market for this task. I have already discussed in one of this course how to use at least one of them. You can Google for others.

3.9.2 Sourcing for Marketable Information

To make product creation a lot easier for most green horns and even topflight experienced business executives, there are ethical ways that you can source for information to make your new products.

Such ways include but not limited to:

  • Private resale rights

Just type that into your browser and you will find multiple sites to choose from. Usually you buy and rewrite them as your own product and add your own angle to the product. Remember this product is sold to many people and not only you, so endeavor to polish it to make it unique. If you are using free products for this, always endeavor to check out the rights, to avoid legal issues in the future.

  • Interview experts

Find out experts in your field and interview them. You can then use transcription services at Fiverr, Upwork, etc. to write them out in any form that you want.

  • Compile popular questions and give answers

You can do this by yourself even as a newbie in your market niche. You can also use freelancers at: Peopleperhour, 99designs, Craiglist, Toptal, etc.

  • Permissible thefts

Go to and browse for your popular categories. Download about 50 articles in your chosen niche topic and compile them into an eBook. You can cite them in bits and pieces and spice the book up with some Vimeo or YouTube videos.

This is legal so far as you keep the authors’ resource boxes intact. Remember to insert link to your site as you introduce the subject matter, turn it into PDF and sell.

  • Record other people seminar and reuse

You can help a friend record his seminar on the agreement that you will use it also to promote your own products. Your phone or your camera can do the job cheap for you, no need for a professional cameraman.

  • Set up webinars and teleseminars

You need some experience and confidence to do this, albeit it is not a hard thing. You can skip this till when you have enough money to hire expert to help you in the process. There are free and paid services to choose from.

The free ones are: Google hangout, zoom, bigbluebutton,, meetingburner, mikogo, zohomeeting, webhurdle.

Anymeeting and gotomeeting are paid service, but they also have free trials for new clients.

  • Screen capture your skills using your computer

If you want to teach your skills to online audience, this is the preferred approach.

There is a free tool you can use for this: screencast-o-matic

  • Adapt a successful eBook into another language

China is a global destination now for global trade. Find a book, obtain the right and adapt it into Chinese and it will sell like hot cake. You can also do this with other books and other languages.

This is called Transcription service.

3.10.0 The Act and the Art of Creating Your Own Product

3.10.1 Write out your product outline

Start with major topics that you would discuss in your eBook, then write out the bullet points under each topic. As you fill in simple explanations in between the major topics will later become the chapters, while the bullet points will become the sections and sub sections of the book.

3.10.2 Write the eBook in Full

After the initial rough or manuscript as some may like to call it, go through the product again with the aim of crossing the tees and dotting the ais. Also read the whole plot with the aim of ensuring Mechanical Accuracy and some Congruence in the points presented.

Some people may differ on this by saying that you should not aim at perfection, there is actually no prefect product in the market as the Internet world is always changing in a very fast rate.

But I am not advocating perfection here, but wish to clarify the fact that there is always a growing competition in the marketplace and most victims are poorly and unduly hurried products.

If you found it more convenience to start with the Audio format, you can also use this software to get both Audio and eBook copies delivered to you online at the same time at:

dragon speech recognition software

3.10.3 Turn it into PDF

From your Microsoft word (Microsoft Open Office), you can easily convert your eBook into a PDF format. PDF is a globally available software that is usable in all types of computers.

This is advisable to do as you will be sending your eBook to different people in different parts of the world. Different people in different environments are orientated to different software, so it is good to have your eBook in a generally acceptable format that satisfies these global markets.

Henceforth, think and see your business as a global venture.

3.10.4 Make Your eBook Beautiful

It is more than a common sense to note here that if you add an attractive eBook cover to your product, you will attract more sales than if you just sold it as an ordinary PDF.


If you don’t know how to do this yourself, employ the services of experts online at ebookbaby, myecovermaker or even at Fiverr.

3.11 Write the Email Swipes

Email swipes will form part of your marketing materials.

See yourself now as a Vendor in one or more of the Affiliate Program sites like ClickBank or Affiliate network like Commission Junction.

Email swipes are follow up emails that you and your Affiliates will be using to follow up your prospects. It is known that most people won’t buy from you until you have been in touch with them for about seven times. Go ahead and write them now.

3.12 Create and Set up the Sales letter

A Sales Letter is your secret sales machine and the untiring Salesman.

This is going to be the page that you are going to show to your prospects who sign-up in response to your ads. It gives in details the benefits of your product, why he should buy now, how much he should pay into which account.

Ensure that your sales letter is professionally written. A good blend of text and graphics is recommended.

But if you are scared, you can get a virtual assistant at Fiverr to handle this on your behalf.

3.13 Set up Everything and Get Ready For Sales

By now you must have set-up a self-hosted website for this product. There are FREE and reliable software as well as paid once for this depending on your budget.

Just upload everything – the email swipes, sales letter, all the graphics and relevant files onto the website.

Remember to test-run everything by yourself, as well as asking your friends or mentors to also help you test-run, before you begin to advertise your business to the public.

3.14 The Profits are in the Links

I want to end this chapter by emphasizing the fact that we are living in the LINK ECONOMY. In other words, the profits of this business flows through the links.

This means check all your links to ensure that they all work fine. Use affiliate link where appropriate, confirm your right to use free products sourced online to avoid legal issues; and most of all be sure the download link of your own product is working as intended.

That’s the deal.


I just notice that I have gone so far, many pages, many sections and sub sections.

This is because, when you have your own product that is where the Internet Riches that you have been hearing of, actually comes from.


I covered step by step details on how to create your own profitable product for the marketplace. But there are still other details that I have left out for the next chapter.


Go over this chapter again and again to get a good grasp of the process as I will be dealing with another aspect of this fast-tract riches in the next chapter.

Source by David Udofort

How to Make a Phenomenal Explainer Video About Your Company, Product or Service

We’ve all seen them. Short, fun videos that are easy to watch and quickly tell us what a company’s new product or service does. But how does one define a “top demo video”? Is it one that runs in HD or has lots of fancy effects? Is it an animation that makes you laugh? Should it be something that you remember after you’ve watched it? Well, in our view, it’s none of these.

The key question we like to ask our customers is this.

“When you’re sitting with a customer who is really interested in learning why your company, product or service is better than other choices, what is the discovery they make in that discussion that makes them sit back and say, “Wow! That’s great!”

If your explainer video can get the watcher to genuinely “get” that one thing that is truly valuable, unique and different about your product or service, then you will have a top demo video.

In real life, the best sales people have a knack of using the right words in the right order at the right time whenever they are dealing with prospects, and your explainer video should be the same. The secret advantage of animated videos is that no live actors are needed, therefor you can take your time on the script, choose just the right voice artist and then think carefully about the visuals that go along with the narrative.

The secret to all great videos though is a great script. If the script is strong everything else will follow. A good script starts with knowing your audience, knowing the misconceptions they hold about your product or service and knowing what it is they want when looking for a provider in your market segment. Too many business owners want to make videos based on an idea they think is cool rather than one based on their customers needs.

So before you head down the path of thinking about ideas for your video, stop and ask yourself these questions:

– Who is my audience?

– What misconceptions do they have about my product or service?

– What fears do they hold about buying or making an inquiry?

– What is the benefit they get from buying my product or service?

– What do I want them to do after watching the video.

– What is the one thing about my product or service is genuinely unique and will make them say “wow!”?

If you get clear on those things you will be building a video that converts more sales and makes the lives of your salespeople loads easier.

The key thing though is knowing, without any doubt, what the magic of your proposition is. If you don’t know that, then you are not ready to make a truly top shelf animated video.

I hope this helps!

Source by Adam J Hudson

How To Use PowerPoint Templates

Among the best approaches to explore PowerPoint is to make use of the different PowerPoint templates that are accessible online for download. The following inquiry at that point turns out to be the means by which to make the best utilization of them, and how to pick the format that will be the best for your necessities.

Presentations are a similar word for making a stamp in any business association. It suggests a PowerPoint presentation has turned into a need for business people. Agents make a considerable measure of PowerPoint presentations all the time and, all the time, utilize PowerPoint formats to add a punch to their presentations. In today’s period, there are various PPT formats are accessible. Be that as it may, you are considered as a win just when you can take the upside of these formats of PowerPoint without limitations. In the accompanying words, you will figure out how to make most extreme utilization of PowerPoint blue-prints.

Know the Theme:

It will be less demanding for you to pick your PowerPoint Templates when the photo of the subject is certain in your psyche.

Plunge Background and Font:

If you need to ascertain that the formats you decide for setting up your presentation must contain decipherable content with plain foundations. You should likewise guarantee that the slides won’t be excessively gaudy which may lessen the feeling of demonstrable skill in your presentation which you have arranged with a lot of excitement and diligent work. If you are going to utilize dim foundations in your slides, at that point, you should utilize light-shaded writings.

Try not to Overdo it With Images and Graphics:

Never forget that your groups of onlookers are available at the meeting to accumulate data and pictures, charts and graphs can bolster a snippet of data; however, it can’t exclusively bring about a snippet of data. It implies to utilize maps, charts, outlines, sounds, and video in a PPT Presentation is great, yet boundless utilization of designs in PowerPoint slides is not a positive thing. As we as a whole realize that “Abundance of Everything is terrible,” if you abuse pictures and different designs in your PPT slides at that point, there could be a probability that your group of onlookers may lose their enthusiasm for whatever you are talking.

Consistency throughout the Presentation:

You can identify A PowerPoint presentation with a single subject. Consequently, you can infer the PowerPoint format by setting up your PPT presentation must be additionally same and you should not show your adaptability by utilizing diverse PPT designs for a single presentation. It won’t just be irritating from your group of onlookers, additionally will break down your validity as a moderator.

Utilize the Format Menu:

If you change the current plans outline of your formats, you can do it effectively. You simply need to spare the PPT design that you will utilize. At that point, in the Format menu of your application, you can choose Apply Design Template, explore the area of your design, pick Apply and it’s finished.

Microsoft has officially incorporated a few formats for getting ready PPT presentations. Thus, it is fitting that before settling down with a specific blueprint, attempt to look at as a most extreme number of formats on the Web as conceivable to pick the best alternative. Understanding how PPT works can be of great benefit to you.

Source by Arslan Ejaz

Film Impactful Interviews

My bread and butter as a videographer (especially a Chicago videographer) is filming interviews and testimonials. I have filmed hundreds of such interviews, I have worked with other videographers setting up interviews and I have seen many more video interviews all over the web. Over this time I have learned a few important keys to making a good and engaging interview.

First point, be brief. When I set up a video interview I usually end up talking to my subject for 30 -40 minutes. However, an effective interview video with one subject is 1.5 minutes to 2.5 minutes. When I get a response from my subject that is long, verbose, and it feels like he/she is wondering with an idea, I let them finish, complement them on how good their response was and ask them to summarize it in 2-3 sentences. Sometimes it takes a few takes. Hence, allow 40 minutes for an interview.

Secondly, make the interview conversational. There is nothing more boring and flat than reading questions to the subject. As humans, we are social beings. Yes, the subject understands that ultimately he/she is talking to an imaginary audience and he/she is just being filmed. However, I have seen shy people open up to me when I engaged them with conversations. They forget the camera is pointing at them and they give me content that is rich and personal. At times, as videographer, you can’t engage in conversation or you don’t feel comfortable doing it, and prefer just attending to the gear. If this is the case, it is worth bringing another person to whom the subject can talk (and engage).

Always use at least two cameras. Having multiple angles makes the editing much easier. You can easily cut the interview and jump from one camera to another during the transitions. Cutting interview filmed with one camera creates distracting jump cuts. Additionally, having multiple camera angles makes the video more dynamic. Sometimes, I even add a little slider movement to add more dynamic feel to an otherwise static shot.

The sound quality is huge. In my video production I use high end lavalier microphones. The lavalier mic is close to the subject and you get much more voice signal and less environment noise. Truthfully, most viewers watching these types of videos will not be able to tell the difference between a video shot with a $30k camera and something shot with a smartphone. However, bed sound is immediately noticeable. Bed sound screams “amateur” video. If you don’t have a good lavalier mics you can use a shotgun mic. Ideally, you want to get the microphone as close to the subject as you can. You can mount such microphone on a stand and run the cable to the camera. Mixing of the sound is also crucial. To get that professional sound quality you always want to add a little compression to the sound, so the loud parts are attenuated and quite parts are turned up. I often use a little EQ to remove the low end of the sound spectrum. When mixed with some music, the voice that is compressed and lightly EQ will cut through the mix easier.

Lastly, to make a video interview engaging you need to have something visual to cut to. Often this is called B-roll. B-roll shots are visuals scenes that support the story the subject is telling. However, sometimes I use photographs from the subject and build a collage that visually tells the story. When I do this type of a collage, I actually prefer photos that are not taken professionally, as they better represent the reality of the person being interviewed.

In summary, a video interviews need to be cut to about 2 minutes, they need to be conversational, recorded with good sound and multiple cameras. When done well, they are one of the more powerful marketing tools for any business, product or service.

Source by Ralph Klisiewicz

Corporate Videos for Company Promotion

Making corporate videos is one of the best promotion methods that is appropriate for almost all types of businesses. It can be used for increasing awareness among the public about the details of the company and newly invented products and services that can be bought by customers. This is one of the relatively recently introduced methods for gaining the attention of both new and old customers.

Corporate videos are generally used for various purposes depending on the coverage that will be received by the particular company. A corporate video that is made by highly professional people will increase the growth of the company. It is also called a commercial video. Due to its ability to broadcast the features of the products and services of the company in a highly attractive and lively way, it greatly affects the power and growth of the company. Corporate videos are also helpful for providing the details about the branding of the company to the public. They are highly informative and provide education to the viewers about the nature of the company. They are helpful for increasing the numbers of customers of a company.

A corporate video must be made properly and in an accurate way focusing mainly on the intended use to attract large numbers of customers. It can include DVD, video with a very high-definition, streaming videos etc., It is helpful in gaining the focus and customers of a recent market trend. The first step in making a corporate video is to utilize a high quality camcorder to produce videos which will look professional when posted on online websites such as YouTube. Then, the video must be transferred to a PC using the camcorder software. Video editing software can be used for including titles to the videos along with music, sounds and other special effects.

Encoding the corporate video is a most important process. During this process, a raw video file will be transformed to a pattern that alters the file to be smaller in file size, but still ensure a good appearance after uploading to an online website. After the process of encoding, the video can be posted on the appropriate website and all viewers will be able to gain access to it without any hindrances.

Video making is a powerful method for increasing the traffic to a particular website, but needs to be done correctly or could result in a loss of customers. Consider using the services of a professional.

If a video is made professionally and creatively it can become viral, this is when it is placed on the internet and shared by users via social media avenues. This can make brands and companies very visual and increase sales and awareness.

Source by Claire Jarrett

Video Montages Tech Talk Tutorial – Part I

Embarking on your first journey to create a video montage for a wedding, bar or bat mitzvah, sweet 16 or quinceañeras can at first seem like an exciting adventure, a journey out west to new lands that seem open and inviting…

And then you encounter those hostile terms.

4:3; 16:9; widescreen; full screen; NTSC; PAL; dpi; fps; drop frame; non-drop frame; hi-def; standard-def; import; export; HDMI; RCA; S-Video; Component In/Out; Mpeg4; Quicktime; WAV, oh my!

The words, numbers and foreign jargon come flying at you in a way that will make your head spin!

Fortunately, this Thanksgiving, I’m here to help you make peace with the foreign terms; help you sit around the video montage presentation table with the abbreviations, numbers and terms as friends, ready to speak technical talk fluently. Or, at least well enough to know how to pass the stuffing.

In this first part of the series, I will focus on getting you started and on your way to creating the montage itself, and save the editing, mastering and projection discussion for the continuing series of tutorials.

So, roll up your sleeves and get your pencils or keyboards ready!

No matter what software you use to create your video montage presentation, one of the first things you may encounter is a choice between NTSC or PAL. Here in the U.S., most systems will automatically set you up in NTSC, with PAL being a choice that you can change to. Don’t. Unless you are creating this montage to be played for someone in a country outside of the United States, you want to stay in NTSC. This is the system of video that was created here decades ago when television and the broadcast system was invented.

The American engineers developed standards to make equipment compatible and have maintained these standards through the evolving film and video industry and its constantly improving product lines of cameras, television, broadcasting equipment (cable, satellite) and software delivery systems such as VHS, DVD, Blu-Ray, etc. Way back then, the Europeans followed after the U.S., developing their system of television in a similar manner, improving some of the standards slightly, though the difference is relatively inconsequential. For example instead of 24 frames-per-second (fps), their cameras run at 25 fps. The difference only serves to make equipment incompatible, which you may have noticed if you’ve travelled abroad and attempted to play a DVD in a foreign DVD player. It don’t work, homie!

The next choice you will probably encounter is whether or not to set up your project in 4:3 or 16:9. Your system may also ask this question in another way, such as full-screen or widescreen. 4:3 and full-screen are in this case essentially interchangeable, and the same is true with 16:9 and widescreen.

To explain this simply, 4:3/full-screen will create your video montage project in closer to a square shape, the kind of shape that older TVs come in, while 16:9/widescreen will create your project in more of a rectangle shape, the kind of shape of new televisions where it is wider, more similar to a movie theatre screen.

Here’s the thing. For video montage presentations either choice is acceptable.

You may be thinking, “Well, I want to go 16:9 just like my beautiful widescreen hi-def television. I’m of the present, nay the future, not stuck in the past with an old TV that’s got rabbit ears sticking out of it.

Well, hold on a second there, partner.

How you make your choice is best determined based on the material you are utilizing for the montage. Most likely, 4:3/full-screen is actually going to be a better choice for you more often than not, and I’ll tell you why. If you are working with historical video footage that has been shot over the years, most or all of that footage will have been created 4:3/full screen. So if you set up your project in widescreen, you are either going to simply add those black bars on the sides, or have the image stretched out across to fill the wider screen, resulting in your wife looking fatter, which is certainly not going to help your relationship.

The same basically holds true for photographs. Most photographs you will be working with for a montage are closer to the 4:3 format than 16:9, though a bit of cropping will be required for either. The cropping gets more challenging for 16:9 however when a photograph was shot portrait-style, i.e. taller in your hand like a person standing, rather than wider. Picture frames often come ready to stand on your table either way to accommodate which way the camera was turned when it took the shot. For a montage, when it’s a portrait photograph, if you want to see the whole photograph, you will have lots of black space on either side – and even more with 16:9 than 4:3.

But if you are creating a montage relying mostly on newly shot video, captured with a hi-def video camera, then chances are the footage is already widescreen – or as you would correctly say, “natively” 16:9. In this case, then choose widescreen for your format, also known as the aspect ratio. The photographs will be fine cropped to this size, and with the portrait shots you can either crop a 16:9 section out of the shot, or deal with the black bars.

Don’t worry – whichever format you choose, your montage will still play fine on all televisions, projectors and on the internet. The shape will be adjusted in slightly different ways to accommodate how it is being displayed.

This format issue brings us to your next choice. Hi-def or standard def. Once again, you may be thinking you want to create your montage hi-def so that everyone can see just how good looking your family really is…every smile, wink and dimple.

But the same questions still apply.

Is the source material you are working with hi-def? This question is mostly geared toward the video footage, because the photos can be high resolution and look stunning in high-definition, assuming they were originally shot high resolution on a digital camera, or scanned from a print at a high-resolution, which in this case is known as dpi or dots-per-inch (with the higher the number dpi, the higher the resolution). If the video footage was not shot high-definition, but rather standard definition – (essentially good quality prior to hi-def) it will not get any better looking if you create your project in hi-def. In fact, it could look worse if it gets stretched to fill the widescreen format that hi-def requires. Some televisions and dvd players tout their ability to “up-rez” to high definition, but the reality is your video image is never going to improve in quality, it can only, at best, maintain that quality when blown up to a bigger size.

The other drawback to editing your montage in hi-def, is it will require more memory and a faster, stronger computer to process the data while you are working. This can actually slow down your editing process and lead to a higher level of frustration. How new is your computer, and how fast is the processor?

So if your video is standard definition video, it probably makes more sense to create your montage “standard def.” When later in this article series I cover the projection of your montage at a live event, this same discussion will have its final conclusion in the manner of projection that best matches how the montage was created – as far as aspect ratio and hi-def/standard def. Suffice it to say, if you are going to project your montage from a standard DVD, it can’t be high-def anyway.

And if you plan on uploading the montage to be watched on YouTube, once again standard def is going to be high-enough quality and in fact will most likely be down-rezzed from there! Once you go high-def, you have to go all the way and follow it through to the finished product and presentation to enjoy the benefits, otherwise you just wasted your time fretting over hi-def for nothing! Remember, even if you are doing a simple photo montage with no video footage, you have to think of the end-game which is projecting this at your event, and the project must be set up appropriately depending on how it will be shown.

Your editing system may also give you a choice of audio settings. Some do, some don’t. If you need to choose between non-drop-frame and drop-frame (which affects both video and audio), select drop-frame as this is most likely the better choice for most video applications that don’t require you working with material shot on actual film i.e. 35mm or 16mm motion picture film. The other audio setting choices may be a choice between 48K or 32K, 16 bit or 12 bit. All are acceptable, however, given the options, I would recommend choosing 48K and 16bit. Rather than giving a technical explanation on this, I suggest you just nod your head, and take my advice. On the more home-based non-professional systems (that may work fine for your purposes,) these choices may not even come up.

Your project is now set up, you are most likely working in NTSC and have chosen either 4:3/full-frame or 16:9/widescreen and you are ready to start creating your montage. Before you start channeling your inner Steven Spielberg, though, you have to first get the material into your project. Namely, the still photographs and video footage, and on most systems this will be a variation of the term “import.” A common thread for video import is the ability of most video cameras to connect directly to your computer via a firewire cable, allowing a straight import of the video footage into your project.

If the footage was created digitally, then a conversion of the digital files to the necessary format for your editing system will also be a function of importing. Each system will have its slightly unique manner of doing this, with PC systems and Mac-based software tackling this in their own way, and unfortunately this series would become unwieldy to explain all the different programs out there and the different configurations to get your material loaded and/or accessible.

So, like following along with a Julia Childs cooking show, you’ll have to go get all your ingredients yourself and put them on your table, and then in the next part of this series you’ll be ready to actually start learning how to cook your soufflé, whether it be the photo montage type only, or a montage that combines photographs and video.

Happy Thanksgiving, and happy montaging!

Stay tuned for Video Montages Tech Talk Tutorial part 2…

Source by David Hillenbrand